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Infographic: Millennials and Social Commerce. It’s incredibly dizzying to see the data in a study like this because a blog as the center of the corporate social media framework was 101 level material in 2008 or 2009. If you enjoyed this post, you might also like: Infographic: Social Media Short Hand for the un-Social CMO.
In a piece explaining how Coca-Cola identifies and engages influencers , Traackr’s Delphine Reynaud , writes the brand targets influencers in all segments: A-list, anonymous consumer and the magic middle. Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it.
How to Get Your First 1,000 Real Facebook Fans (Infographic). One of the few who really writes a lot anymore across the social web. I’ve been a big fan of Jay’s work for quite a while (dating back to probably about 2009). But, does that drive everything he writes about? Was this really written in 2015?
The year was 2009 and I had a very special epiphany that day. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.
For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. Great listening skills, strong research abilities, and excellent writing skills. MasterCard has some great programs, including publishing some industry research. I wish I played piano better.
So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.
You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Journalists want to write stories that will engage their readers. Not much has changed.
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