Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

Social Media 125

Social Media Study Blogging Company 125

ImPRessions - Crenshaw Communications

JULY 10, 2023

I saw this firsthand at my last agency, where the early adoption of marketing technology for PR helped our team differentiate and win business, as well as during my time at Propel PRM, a SaaS solution that provides a CRM for public relations. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.

Technology 266

Technology Television Web Social Media 266

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

Sword and the Script

APRIL 27, 2021

And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Shared – social channels. Earned – media or influencer relations. Image credit: Pixabay.

B2B 148

B2B Marketing Course Content Marketing 148

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 98

Measurement Social Media Media International 98

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. The first flavor rarely uses their social channels.

Social Media 112

Social Media Report Survey Media 112

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 97

Social Media Media Facebook Twitter 97

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. Guest Post by Josh Lyon. Watch out for #fails.

Social Media 91

Social Media Media Viral Tools 91

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? 1) Why start a business focused on B2B paid social?

B2B 91

B2B Social Media Company Marketing 91

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 85

Social Media Web Media Measurement 85

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Social media is not the same space as it was when I got started in this business in 2009. In 2021, I’ve done a number of social media audits. Allow me to make the case. But first, let me remind you of the backdrop.

Twitter 169

Twitter Social Media Employee Trends 169

Deirdre Breakenridge

FEBRUARY 13, 2015

The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. Our panelists include: Dana Lewis ( @DanaMLewis ).

Healthcare 150

Healthcare Community Twitter Communications 150

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 69

Social Media Media Skype Energy 69

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 104

Tools Marketing Nonprofit Mobile 104

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips.

Twitter 120

Twitter Social Media Retail Groups 120

Communications Conversations

APRIL 21, 2020

Then, in 2009, I started my own consultancy focused on social media marketing. I write one of the longest-running PR and social media blogs in the country. I co-manage one of the longest-running PR/social media podcasts in Minnesota. But, I learned a ton–from a lot of smart people.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

PRSay

MAY 15, 2024

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.”

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

PRSay

MAY 10, 2018

There’s much ado about influencer marketing these days. With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. Although it’s called “influencer marketing,” the practice aligns with principles of public relations.

Branding 127

Branding Brand Guidelines Creativity 127

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Regardless, thanks for visiting!

Measurement 105

Measurement Blogging Tourism Twitter 105

PR Conversations

JUNE 28, 2020

The Fleishman Hillard development of PESO built (with acknowledgement) on the use of earned, owned and paid as a popular way of categorising – and integrating – media channels, as defined by Sean Corcoran of Forrester in December 2009.

Measurement 133

Measurement Social Media Blogging Mobile 133

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business.

Mobile 60

Mobile Study Marketing Survey 60

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. Have any questions? She lives in Takoma Park, Md.,

Google 110

Google SEO Engineering Measurement 110

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Are they moving to other platforms like Tribel , Mastodon or Hive Social ? Pay attention to top users and keep them engaged on these social media platforms. Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

Waxing UnLyrical

JANUARY 22, 2014

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013.

Instagram 93

Instagram Video Social Media YouTube 93

Cision

DECEMBER 28, 2015

That said, the majority of social care inquiries go unresolved and unacknowledged. To complicate matters, sometimes customers will vent on social media about you without tagging you for resolution. The best advice for content distribution on Twitter in 2016 comes from 2009. Repeat your Tweets. Engage Topical Influencers.

Twitter 120

Twitter Brand Branding Customer Service 120

Deirdre Breakenridge

OCTOBER 20, 2015

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. It is interesting to note that social media has not yet entered mainstream PR curricula. I took it as an elective.”

Education 150

Education Course Training Social Media 150

Communications Conversations

JULY 20, 2015

And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. And, for the love of God, how many more “47 tips from the top social media pros” posts do we need? People with marketing chops. And bold thinking.

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

OCTOBER 20, 2010

Photo of the 2009 Silver Inkwell awards merriment courtesy Marvin T. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Jones & Associates. So here are 10 reasons for you to attend the IABC/DC Metro Silver Inkwell awards gala on October 26, Letterman-style: 10.

Measurement 81

Measurement Tourism Blogging Writing 81

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Measurement 87

Measurement Tourism Blogging Resources 87

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 88

Community Publicity Web Social Media 88

Cision

AUGUST 4, 2015

Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed? Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! From Safety to Parents Rights. How is it done?

Radio 120

Radio Interviews Print Travel 120

Waxing UnLyrical

JULY 14, 2011

Since the emails started rolling out, Netflix has been taking a beating of “ Dear Netflix – &# tweets, comments (38,007 as of this writing) on its Fan page, and overall really bad sentiment across the blogosphere and social media. A solution to the problem. The only problem is that is a relatively weak argument. “Why is that?

Local 103

Local Technology Writing Social Media 103

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media.

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts (multiple users),” reported Matt McGee , in a news piece for Marketing Land. “It

Content Marketing 60

Content Marketing Digg Marketing Social Media 60