Onclusive
APRIL 8, 2020
Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Measurement: How am I defining success?
Deirdre Breakenridge
MARCH 2, 2020
In 2009, it began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “ About #PRStudChat. Is PR Right for me? ” It’s also a community where people have fun discussions, brainstorm, ask for help, and make new friends.
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Onclusive
MARCH 21, 2018
In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model.
Waxing UnLyrical
MAY 24, 2011
Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.
ImPRessions - Crenshaw Communications
JULY 10, 2023
Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more. in the business world, and particularly in Silicon Valley.”
Waxing UnLyrical
NOVEMBER 20, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?
Waxing UnLyrical
OCTOBER 22, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results? Sales of what?
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