ImPRessions - Crenshaw Communications

JULY 10, 2023

Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. Just consider the ways technology has already benefited PR.

Technology 266

Technology Television Web Social Media 266

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. These fine folk did: Jan.

Social Media 85

Social Media Web Media Measurement 85

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

DECEMBER 12, 2010

Did you know : This was the first song to be played live on a radio broadcast – in 1906. Did you know : Mariah Carey’s hit is the best-selling holiday ring tone in the U.S. O Holy Night , shared by Mary Barber and Martha Muzychka. What’s your favorite holiday song, and why? Or do you have more fun facts to add to the above?

Writing 65

Writing Measurement Tourism Twitter 65

Waxing UnLyrical

NOVEMBER 11, 2010

I’m told my grandfather was stunned when he heard over the radio that there would be a blackout drill. While the war was primarily being fought on the Western front (since that’s where the India/Pakistan border is), all Indian bases were on alert. And not just that it would take place, but when and where. These fine folk did: Jan.

Facebook 106

Facebook Twitter Transportation Measurement 106

Maxim Behar

NOVEMBER 23, 2020

The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. This is the historical change that will make newspapers, television and radio radically transform and, if they do, survive and thrive, if not, ingloriously leave. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83