PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 128

Trends Pitching Twitter Nonprofit 128

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Retweet a user.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

MARCH 30, 2021

In the early days, around 2009, I saw many reporters struggled with this and disliked it. Most reporters are not receptive to pitches on Twitter. The vast majority of journalists (94%) responding to this survey prefer pitches by old-fashioned email. (click image for higher resolution). Journalists track their social shares.

Social Media 112

Social Media Report Survey Media 112

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Muck Rack background and overview Muck Rack got started largely as an experiment in 2009.

Pitching 96

Pitching Media System Tools 96

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). It is a good question, why PR is misunderstood in the first place. Since 2007 this blog has been dedicated to educating about PR.

Agency 159

Agency Strategy Crisis Management Pitching 159

Bad Pitch Blog

FEBRUARY 3, 2010

We all know that PR folk are not the only ones who send bad pitches! As we are aware, our HR colleagues pitch all day, every day. When they recruit, what are they doing: they''re pitching. When they announce inevitably negative changes to benefits packages, that''s really a pitch. You get the idea. department lately?

Pitching 41

Pitching Technology Resources System 41

Solo PR Pro

FEBRUARY 1, 2022

He started Impact Players in 2009 and hasn’t looked back since, saying, “I couldn't be happier being a solo practitioner with my own business, calling my own shots, getting credit for my work and doing all the things you sometimes can’t when you work for somebody else.”. “I Maintaining a truly solo PR firm.

Meeting 131

Meeting Radio Sports Telecommunications 131

Bad Pitch Blog

MAY 26, 2009

It’s one of the reasons Richard Laermer will be speaking at the 2009 Vocus Users Conference on the morning of June 5th in Washington, D.C. If you’re attending the event, be sure to check out "Avoiding the Bad Pitch Blog" for some timeless information on how to craft a pitch for the ages.

Pitching 40

Pitching Conference Tools Blogging 40

Bad Pitch Blog

MAY 22, 2009

Proof that well-written, creative content can carry the day, a BusinessWeek reporter sent us this pitch from Alphadog PR. Mark Your Calendars for May 31st, 2009. May 13, 2009, Los Angeles- It''s good to be a kid, and there’s no reason to stop eating like one. Subject: Party Like a 5 Year Old!

Pitching 40

Pitching Hotels Engineering Creativity 40

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. There are many keys to performing as flawlessly under the pressure of crisis situations as you do when you are preparing a release or pitching a story idea. It is all-encompassing, with the job functions endless.

Crisis Communications 140

Crisis Communications Crisis Communications Sports 140

Bad Pitch Blog

JANUARY 3, 2009

Last August, I received what can only be classified as the worst pitch (and dumbest idea) (and most greedy letter) that I have ever gotten. So here’s to Liz Flowers and Scott Bland – let''s call hem BLAND FLOWERS - who though it sounds likely did not make this up, and who are receiving the BPB’s brand new honor of WORST PITCH IN THE WORLD.

Pitching 45

Pitching Writing Company Trends 45

Bad Pitch Blog

MARCH 6, 2009

We asked for good pitches and you listened. Consider: * BIO, the annual biotechnology industry convention, will be hosted by Atlanta in 2009. You Pick the Best Pitch Ivy’s pitch is the first of several we’ll be posting in the coming weeks. We’ll then hold a round of voting so you can decide which pitch is best.

Biotechnology 41

Biotechnology Journalism Pitching Banking 41

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. ZZZzzz: The pitch is so off-target, it puts me to sleep.

Pitching 43

Pitching Blogging Customer Service Software 43

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Highlights Bootstrapped to 7 figures annual recurring revenue.

Software 78

Software Banking Resources Government 78

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 98

Blogging Facebook Twitter Writing 98

Waxing UnLyrical

MARCH 8, 2013

access to a quality workforce (ditto… but even now, as I am always on the lookout for great partners I can pitch new business with, as part of my strategic consulting firm ). With the help of our partners, The Hot Mommas® Project went digital, and global, in 2009. Some of them: the state of the economy (no surprise).

International 101

International Internal Case Study Insurance 101

Bianchi Biz Blog

SEPTEMBER 7, 2021

Bill to help pay for a journalism degree from Kent State, which I received at the beautiful intersection of 2009 economic collapse and decline of conventional journalism. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news.

Meeting 91

Meeting Transportation Media Journalism 91

Bianchi Biz Blog

APRIL 17, 2023

What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

Engineering 77

Engineering Automotive Agriculture Media 77

Journalistics

JANUARY 24, 2016

As an example for how looking back at your origins can help inform your strategy moving forward, I’m going to share my Journalistics story – what led me to start the blog in the first place, and what my original intent was when we launched back in 2009.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

FEBRUARY 24, 2015

of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.

Mobile 60

Mobile Study Survey Marketing 60

Waxing UnLyrical

OCTOBER 6, 2010

Not only was the audience engaged, but they really began to grasp what I was telling ‘em. So what does this all mean for you? I also knew that I was going to be part of one of the last presenters for the day, so I had to punch up the presentation. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Glad thats over with.

Social Media 81

Social Media Twitter Facebook Measurement 81

Waxing UnLyrical

DECEMBER 14, 2010

My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Not as common is a genuine interest in the things around them. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Glad thats over with.

Publicity 98

Publicity How To Course Facebook 98

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. The year was 2009 and I had a very special epiphany that day. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

FEBRUARY 6, 2018

Using your technical experts to explain emerging concepts and breaking down trends – without a sales pitch – will be useful for customers and prospects and build confidence in your business. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post.

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

Shift Communications

AUGUST 13, 2015

I liked SHIFT enough that when I moved to New York from Boston, I worked from my apartment for a few months until we officially opened our doors in December 2009. They want to know you still feel as passionately about their brand today as the day you pitched and won their business. But you will get stuck in a rut. Connect the dots.

Construction 60

Construction Fashion Energy Employee 60

Sword and the Script

JUNE 28, 2016

While many marketers want shortcuts , tools, or algorithms to pop out a list of influencers to pitch, this data casts doubt about that approach. Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. Role Reversal: The Magic Middle Finds You.

Infographics 64

Infographics Survey Consumer Study 64

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Surprisingly, the endorsement guidelines have remained unchanged since 2009 despite significant transformations within the influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

Guidelines 89

Guidelines Branding Brand Advertising 89

The Hoffman Agency

APRIL 2, 2019

In the 2009 TV show “Flashforward*,” every human on earth loses consciousness while they view a scene from their future. Experiences such as pitching in Seoul at midnight, running workshops with almost every nation across Asia represented, and meetings in rooms with some of the best views on the planet.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Konnect Agency

AUGUST 5, 2019

So as we wait for our new autumn arsenal to arrive we scooped up during those end of summer sales; we’re keeping these reminders top-of-mind to help jump-start our fall planning: Review 2019 PR plans : Is there anything we haven’t gotten to yet or pitch angles that need to be adjusted for Q4 based on a brand’s current marketing priorities?

Agency 40

Agency Pitching Meeting Industry 40

Bianchi Biz Blog

FEBRUARY 22, 2021

Besides a brief stint at a community bank in 2009 (thanks to the recession), I’ve always worked as a business-to-business editor reporting on some aspect of transportation. What advice do you have for PR people that want to pitch you? Evaluate and understand the audience to whom you are pitching. Or, riding my bike.

Groups 54

Groups Meeting Transportation Media 54

Bad Pitch Blog

APRIL 10, 2009

In doing so I am realizing that in 2009, the average businessperson really can create and maintain his or her own publicity. Now research those media contacts that would be most interested in your story and pitch them. Often, the most important part of the PR cycle involves what happens after the pitch! You’ve got a hook!

Pitching 40

Pitching Construction Local Report 40

Communications Conversations

JANUARY 11, 2022

No business pitch. I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. Second, there is no hidden agenda. This is purely a way for me to meet more new smart people across the digital and social industry here in MSP. That’s it. I’m not selling anyone anything.

Exercises 60

Exercises Meeting Retail Energy 60

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. Well, as I mentioned, we’ve published more than 270 posts since launching in 2009. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 24, 2016

As an example for how looking back at your origins can help inform your strategy moving forward, I’m going to share my Journalistics story – what led me to start the blog in the first place, and what my original intent was when we launched back in 2009.

Blogging 40

Blogging Strategy How To Writing 40

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. Well, as I mentioned, we’ve published more than 270 posts since launching in 2009. It may sound crazy, but traffic increased by 42.29% on Journalistics in 2015.

Blogging 40

Blogging Analytics Google Writing 40

Beyond PR

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Retweet a user.

How To 57

How To Instagram Social Media LinkedIn 57

PRSay

OCTOBER 15, 2024

He realized there was a story there and pitched the idea of recording the story of people waiting in line with the actual iPhone. However, in June 2009, the day it was supposed to air, Michael Jackson died, which became the top story. It was the first time a reporter had ever shot a TV story entirely with an iPhone.

Storytelling 141

Storytelling Local Transportation Television 141