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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. was changing my profession.

B2B 150
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. 1 (Printed in Wikipedia, “Lorne M. Retrieved 2009-11-07. I have done a ton of media work as I am the Public Information Officer as well for our agency. References.

Education 270
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AP Style: How relevant is it in 2019?

Communications Conversations

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Think about the genesis of AP Style. Not by a long shot.

Handbook 131
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. Stu Opperman, APR hadn’t always planned on being a solopreneur.

Meeting 131
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How To Get Your Blog Project Approved

Waxing UnLyrical

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Bill to help pay for a journalism degree from Kent State, which I received at the beautiful intersection of 2009 economic collapse and decline of conventional journalism. I used the G.I.

Meeting 91
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Call it an integration if you will.