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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products.

Google 157
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The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024

Sword and the Script

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork. was changing my profession.

B2B 151
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Infographic: Millennials and Social Commerce.

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Just Write

Waxing UnLyrical

Rather, it’s to share how intimidated I was by this new world inhabited by “social media people.” These metaphorical Amazons of the PR, social media and measurement universe thought I was good enough to sit among them … and had no problem proclaiming that to the world. Just write.

Writing 109
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What Social Media Marketing Can—& Cannot—Do For Your Business

Polaris

I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help.

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Talking The Social Media Walk

Waxing UnLyrical

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.