Onclusive
MARCH 21, 2018
Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The new continuous storytelling cycle. We are all familiar now with the PESO model.
Sword and the Script
JANUARY 21, 2025
Further, George Lucas seemingly draws on real historical events in his storytelling. I started this blog in early 2009 after coming home from an overseas deployment. Its fascinating because it reads like one of Jared Diamond’s books but about civilizations or steel.
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PRSay
OCTOBER 22, 2019
Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).
PRSay
JULY 23, 2019
In March 2009, while researching the trafficking of North Korean women for Current TV’s “Vanguard” documentary series, North Korean soldiers captured Ling and her colleague Euna Lee along the China-North Korea border. However, it was telling her own story that provided her with one of the most difficult challenges of her life.
Frederik Vincx
JULY 25, 2023
The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Our clients have testified to the increased efficiency and enhanced storytelling ability that our toolkit provides. Highlights Bootstrapped to 7 figures annual recurring revenue.
Waxing UnLyrical
OCTOBER 28, 2010
It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. This is a topic that is near and dear to my heart, though. Connecting with the media is a big part of public relations… but it’s not the only part. And that, I think, is something we sometimes forget.
Ishmael's Corner
FEBRUARY 24, 2015
I stumbled across an essay in The Atlantic from 2009 called Telling Tails. The same could be said of bringing a storytelling dimension to business communications and avoiding the dreaded “B” word. Uncategorized business communications business storytelling social media ROI' Telling Stories is Hard Work. It is hard-lifting.
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