Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération.

Reddit 183

Reddit Software B2B Technology 183

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 104

Marketing Google Newspapers Print 104

Stephen Waddington

DECEMBER 12, 2019

Ads banned by Google Google stopped eight Conservative Party Election ads for violating Google’s advertising policy. Sajid Javid claims 50% fall in homelessness under Conservatives—homelessness is up since 2010 , Full Fact ). It bans fake information and ads that link to destinations intended to deceive search engine users.

Publicity 93

Publicity Media Facebook Newspapers 93

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Founded in 2010 and acquired by Google in 2014, DeepMind’s goal has always been to accelerate the field, and to research and build AI systems. Start listening: Podcast website.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Paid media refers to any type of media that is paid for, such as advertising. This is very old – like circa 2010 old. Marketing is focused on promoting a product or service in order to sell it.

Interviews 113

Interviews Publicity Technology Social Media 113

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. The biggest thing for me is timeliness.

Automotive 92

Automotive Meeting Report Media 92

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. The kids are all right – and I’m betting they’re not done yet. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255