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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

It grew eventually into a tech-based email list that was free for users with an advertising model. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources.

Reddit 183
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The evolution of mainstream media and the need for every company to become a media company

Presspage

By 2010, three decades later, there were four PR professionals for every journalist in the U.S. The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” It’s just a fact of life.

Company 111
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Can You Measure PR?

5W PR

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. In terms of buyer experience, businesses make the decision every day to spend their marketing funds on PR or advertising; it’s a choice grounded in reality.

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Marketing Has a Best Practices Problem

Contently - Strategy

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. I was part of the sales team at Google that helped launch SiteLinks to advertisers.

Marketing 104
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Reputation on social media – Comms must own it or lose it

NewsWhip

Imagine explaining trying to explain that to a time traveller from 2010. Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control. No More Heroes Any More. Ads where the brand hero drives off into the sunset. .

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. Hailing from Montreal, Jackson Wightman wears a number of communication hats. | Waxing UnLyrical -- Topsy.com says: November 23, 2010 at 10:16 am [.] money for posts.

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Reviving the Customer Experience – One Food Truck at a Time: Part 1

Waxing UnLyrical

JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. That’s what’s going to distinguish you and get you the opportunity for what essentially amounts to free advertising. RS: When did you start your own food truck and what was it called? A variety of different ways. Image: Courtesy Jamie R.

Writing 99