Is Public Relations Management a Technology? [PR Tech Sum]
Sword and the Script
JULY 7, 2020
Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. In an interview with PRWeek, the company likened it to a CRM for PR. The concept of CRM for PR isn’t new. The announcement seemed to me more of a vision statement than a technology product release.
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