Remove 2010 Remove Crisis Remove Measurement
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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Ethical practices serve as the foundation for effective crisis prevention and management. The 2010 BP Deepwater Horizon disaster illustrates the costs of neglecting ethical risk management. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.

Ethics 78
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A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

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Managing Toy Safety Communication: A Strategic PR Guide

5W PR

These teams develop response templates, maintain media relationships, and create crisis communication plans that activate the moment safety concerns surface. The 2007 lead paint recall crisis showed how proper coordination between Mattel and the CPSC helped restore consumer confidence through consistent, transparent updates.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates. In other words, the ads were often informative or entertaining – and that’s why it worked.

Reddit 183
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11 Steps For Crisis Management

Prohibition

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? Cook’s Source: how to avoid an unnecessary crisis , by Dave Fleet. I have a blogroll (I suspect you do too).

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Using Twitter to monitor and measure public health and wellbeing

Stephen Waddington

A study of floods in Australia from March 2010 to February 2011 identified how public health information is shared in a crisis. There’s strong analysis to suggest that Twitter data can be used to predict the outbreak and spread of disease. An analysis of Ebola related tweets in 2014 shows that its spread could have been predicted.

Twitter 68