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Managing Toy Safety Communication: A Strategic PR Guide

5W PR

PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements. Managing Product Recalls Effectively When recalls become necessary, speed and clarity define success.

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How to Appeal to Traveling Families With Diverse Needs

Cision

Moreover, citing 2010 U.S. For example, in Edelman’s report, “ The Modern Family: A Study in Marketing ,” the public relations firm reports that just 4 percent of families align with how the U.S. Census defines a “traditional” family (stay-at-home mom, working dad and children under 18). 40 percent of all U.S.

Travel 120
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“Join the conversation”–officially a dead internet phrase

Communications Conversations

Now, say what you will about Twitter (and people have said a lot lately ), but for brands, it’s generally regarded as a great customer service tool–and, as a result, ideal place to hold “conversations.” This is what Twitter was like from about 2007-2010. In my mind, a conversation is like a dinner party.

Retail 0
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Less “let’s go viral” and more “let’s build community”

Communications Conversations

First, go back to 2010. Second, despite all the negativity around social right now, brands still have two big reasons to use it: customer service and innovation. But, recently, I’ve noticed a shift. Fewer people are talking about virality and shares, and more people are talking about community. It got bigger. Bigger still.

Viral 98
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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this.

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How the psychology of “engaging” on Twitter has changed

Communications Conversations

To level set, think back to 2010 for a second. At least not nearly as frequently as they did in 2010. So, where RTs and replies were common back in 2010, “likes” (previously Favorites) have become one of the more common social signals on Twitter. Two things: Broadcasting and customer service.

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Bringing Open Community To Public Relations

Waxing UnLyrical

better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Comment as Show More Trackbacks Tweets that mention Bringing Open Community To Public Relations | Waxing UnLyrical -- Topsy.com says: November 22, 2010 at 10:44 am [.] Sign out Leave your comment here. Glad thats over with.