Contently - Strategy

NOVEMBER 14, 2018

In 2010, Michael Dubin used to work at Time Inc., Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. doing improv comedy on the side. By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. A model for success.

Leadership 108

Leadership Branding Brand How To 108

Waxing UnLyrical

FEBRUARY 16, 2011

, consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them.

Publicity 108

Publicity Media Case Study Nonprofit 108

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at.

Data 120

Data Tools Google Examples 120

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. When it struck me that that might not be very fair.

Social Media 69

Social Media Media Skype Energy 69

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. You can change your keywords as you need to , but I would suggest you spend a lot of time in putting together your initial list (their customer service is terrific and will help you review them). I first came across the folks at Traackr.

System 98

System Twitter Facebook Examples 98

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Travel 87

Travel Case Study Creativity Advertising 87

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. We all remember BP. billion in fines.

Crisis 68

Crisis Customer Service Video Financial 68

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

JULY 12, 2018

Put More Emphasis on Customer Service with Service Hub. It’s proven: customer experience (CX) is mounting in importance for brands in any trade. It’s no wonder that HubSpot decided to zero in on customer service with the release of Service Hub. Read more about Service Hub here.

Customer Service 43

Customer Service Knowledge Base Google Tools 43

Bad Pitch Blog

MARCH 19, 2010

From: Chris Stanley Sent: Thu, March 18, 2010 6:02:45 AM Subject: Blinds Chalet Introduces ''Ask a Design Consultant Blinds Chalet unveils their new ‘Ask a Design Consultant,’ program. The people sending them are just ultimately lazy. Even if Chris is in love with his automatronic spam bot, you''d think he''d be tracking replies.

Pitching 43

Pitching Blogging Customer Service Software 43

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 72

Internal International Data Media 72

Mindful Marketing

JUNE 14, 2019

For instance, from 2008 to 2010, the average time between regular price changes was 6.7 From Amazon’s perspective, if they do the hard work of building loyalty with me, their customer, then it’s their privilege to offer me goods at a price point which might, at times, be higher than necessary.”

Retail 55

Retail Consumer Software Web 55

Sword and the Script

JANUARY 3, 2023

This is very old – like circa 2010 old. Perhaps repositioning or rebranding strategies that are recognized by ChatGPT will be a future service in the public relations profession. This could include the rise of new social media platforms and the increasing use of social media for customer service and engagement.

Interviews 113

Interviews Publicity Technology Social Media 113

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 81

Wireless Twitter Writing Measurement 81

Communications Conversations

SEPTEMBER 12, 2017

Now, say what you will about Twitter (and people have said a lot lately ), but for brands, it’s generally regarded as a great customer service tool–and, as a result, ideal place to hold “conversations.” This is what Twitter was like from about 2007-2010. In my mind, a conversation is like a dinner party.

Retail 0

Retail Social Media Twitter Customer Service 0

Sword and the Script

FEBRUARY 11, 2017

I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. If not, give our services a try. If you enjoyed this post, you might also like: Brands Be the Content Customers Want…Not Next to It [UML]. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

PR Fuel

NOVEMBER 27, 2018

Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.

Survey 45

Survey Company Customer Service Small Business 45

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Some products, industries, and especially customer service approaches are highly susceptible to diseconomies of scale.

Marketing 180

Marketing Skype Customer Service Brand 180

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Such was the case in 200 when the Deepwater Horizon, under contract to BP, exploded in the Gulf of Mexico in 2010. As public relations and customer relations increasingly overlap , the goals of each should be aligned, and employees empowered to take quick action in case of a problem. coli contamination of 2015.

Reputation 130

Reputation Viral Employee Customer Service 130