Remove 2010 Remove Customer Service Remove Writing
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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Here’s a Q&A.

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In Public Relations, The Customer Is Your Media

Waxing UnLyrical

, consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them.

Publicity 108
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Five Productivity Tools for PR Pros

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin. Shall We Tweet?

Tools 105
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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

In 2010, Michael Dubin used to work at Time Inc., Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. When it struck me that that might not be very fair.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Travel 87