Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. However, I learned a lot about reporters and pitching in that capacity. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. It was a very humbling experience.

Reddit 183

Reddit Software B2B Technology 183

Buzzstream

JANUARY 20, 2025

Founded in Nottingham in 2010, Tank is an established team of expert marketers and PR people working for clients across the UK, EMEA, Australia and the US in a rich variety of sectors. This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious.

Digital PR 62

Digital PR International Internal Data 62

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. 4) Publish: multi-option distribution and publishing.

Software 130

Software Tools Publicity System 130

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 98

Blogging Facebook Twitter Writing 98

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). The French Presidential race , as published by Le Monde.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). The French Presidential race , as published by Le Monde.

Data 120

Data Tools Google Examples 120

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 81

Social Media Twitter Facebook Measurement 81

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. Not clicking for fear I''ll start getting bad pitches from Drapes Chalet.

Pitching 43

Pitching Blogging Customer Service Software 43

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 98

Publicity How To Course Facebook 98

Sword and the Script

NOVEMBER 11, 2017

If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. 3) Marketing assumption: influencers can be purchased .

Study 69

Study Marketing B2B Apparel 69

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Only two other companies that I’m aware of are currently able to measure earned media in this way. Generally, I’m pretty optimistic about these new tools for PR measurement. Fjord- All-In-One from Meltwater on Vimeo.

Internal 72

Internal International Data Media 72

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology.

Technology 14

Technology Company Software Marketing 14

ZudePR

JANUARY 26, 2016

Writing in 2010, Adrian nails it. If we want to be taken seriously, we have to believe in something, and that something has to be genuine; it has to be something by which we can be measured, first by ourselves and then by others. Or maybe it was always thus. If you are not getting to grips with “new PR” you really should.

How To 65

How To Meeting Creativity Agency 65

Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. What metrics do they use to measure those goals? In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers. How you measure it is a bit trickier.

Content Marketing 141

Content Marketing Marketing Case Study Internal 141

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? says: September 15, 2010 at 3:39 pm [.] Most PR pros (and firms). Those Ws and H go pretty far. What is PR?

Facebook 108

Facebook Twitter Education Industry 108

Waxing UnLyrical

DECEMBER 16, 2010

Start measuring. Someone asked me the other day if I thought social interaction could replace F2F, and I said definitely not (this was in the context of pitching media), but I do think it can serve as a stepping stone, or even a bridge to further, IRL interaction. Start (open the friggin account, for heaven’s sake!).

Social Media 97

Social Media Media Facebook Twitter 97

Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” In 2010 he signed the Giving Pledge and made numerous contributions to secondary and post-secondary education institutions and others, many of which have programs and facilities named in his honor. Lokey was an active philanthropist, according to Business Wire.

Corporate 78

Corporate Reputation Case Study Employee 78

Presspage

APRIL 12, 2018

By 2010, three decades later, there were four PR professionals for every journalist in the U.S. Are we seeing the demise of the traditional newsroom in favor of more automated measures? How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts? It’s just a fact of life.

Company 111

Company Media Journalism Report 111

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? Meets the organization’s goals Your project needs to fall in line with your organization’s goals. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Blogging 76

Blogging How To Print Facebook 76

Waxing UnLyrical

NOVEMBER 30, 2010

In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site. How you effectively research, plan, pitch and implement a university blog is more information than I will ever be able to fit in a single blog post. Thankfully he was on board with the blog idea. But I’m not hard to find.

Blogging 68

Blogging How To Social Media Community 68