2010 Pitching Print 
Sword and the Script
APRIL 2, 2024
Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches. It was a very humbling experience. Reddit data.
Sword and the Script
JULY 7, 2020
Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list.
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Burrelles Fresh Ideas
JULY 17, 2023
Godin wrote this in 2010 , but it may be even more true today. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. The news in both your pitch and press release must be obvious. Watch word counts.
Contently - Strategy
OCTOBER 1, 2018
In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. In 2010, that change was to enable SiteLinks. In response, most publishers began using larger pages.
Waxing UnLyrical
JULY 18, 2012
JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. RS: When did you start your own food truck and what was it called? A variety of different ways.
Waxing UnLyrical
NOVEMBER 10, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!
Sword and the Script
JANUARY 31, 2023
Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” The company raised $6.2
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