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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

1 (Printed in Wikipedia, “Lorne M. “Services Credentials Issued in California 2006-2007 to 2010-2011″ (PDF). The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. References.

Education 270
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183
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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

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Marketing Has a Best Practices Problem

Contently - Strategy

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. We herald the arrival of a new technology or technique as the latest and greatest approach.

Marketing 104
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Reputation on social media – Comms must own it or lose it

NewsWhip

Imagine explaining trying to explain that to a time traveller from 2010. Paul Quigley is CEO of NewsWhip, a technology that empowers the world’s leading publishers and brands to predict and understand the stories that will engage their audiences. No More Heroes Any More. Paul Quigley.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

1 (Printed in Wikipedia, “Lorne M. “Services Credentials Issued in California 2006-2007 to 2010-2011″ (PDF). The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. References.

Education 100