Is Your Press Release or Media Pitch Guilty of Information Overload?
Burrelles Fresh Ideas
JULY 17, 2023
Godin wrote this in 2010 , but it may be even more true today. Try to get it down to 6-12 words or less (about 55 characters), keeping in mind that Google’s search results only display the first 63 characters , according to award-winning writing coach Ann Wylie. Write simply. More clutter isn’t free. Forget the fluff.
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