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Is Your Press Release or Media Pitch Guilty of Information Overload?

Burrelles Fresh Ideas

Godin wrote this in 2010 , but it may be even more true today. Try to get it down to 6-12 words or less (about 55 characters), keeping in mind that Google’s search results only display the first 63 characters , according to award-winning writing coach Ann Wylie. Write simply. More clutter isn’t free. Forget the fluff.

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Marketing Has a Best Practices Problem

Contently - Strategy

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. In 2010, that change was to enable SiteLinks. In response, most publishers began using larger pages.

Marketing 104
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How to Build Brand Awareness & Thought Leadership

Contently - Strategy

In 2010, Michael Dubin used to work at Time Inc., As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. doing improv comedy on the side.

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The Anatomy of Attention

Doctor Spin

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Printing marks the beginning of the end of the manuscript culture. This is the ability to process two or more responses or react to multiple tasks simultaneously. Source: Hargis, M. & & Watt, John.

eBook 52
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How September 11 Impacted PR and Email Communications

wiredPRworks

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year's main events. The writing is brilliant. Image from the 2010 Butterfly Collection by Barbara Rozgonyi for thesociallens.com copyright 2010. 2011 Update. I'll be honest.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. 1 (Printed in Wikipedia, “Lorne M. “Services Credentials Issued in California 2006-2007 to 2010-2011″ (PDF). Share your views in the comments section below. References.

Education 270
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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.