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The Branding of LeBron Inc., Cal Tech’s Artistic Side and NYT Names Storytelling Buzzword of 2014

Ishmael's Corner

brand has evolved. As highlighted last year, Team LeBron takes a global approach to branding with particular attention paid to China. The marketing of universities tends to fall on the unimaginative side. Did storytelling really become the buzzword for 2014? Likewise, it’s interesting to observe how the LeBron Inc.

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The in's and out's of influencer marketing

Presspage

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. This practice isn’t new: in 1760, Josiah Westwood used royal endorsements to promote his pottery and chinaware brand. In this day and age, influencer marketing hasn’t changed too much.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

The US is the largest market accounting for almost 70% of sales. Siri was launched in 2011 on Apple hardware. The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014. There’s still some way for the technology to go before it becomes truly mainstream.

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Using Twitter to monitor and measure public health and wellbeing

Stephen Waddington

It’s a powerful example of modern marketing and public relations. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. There’s an over reliance on Twitter for insight in marketing and public relations because it is easily accessible and in its native form is free.

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POUTRAGEOUS FORTUNES From Kylie Jenner to Rihanna… the stars making hundreds of millions from make-up

Mark My Words

The Sun MORE celebrities than you can shake a lipstick at are cashing in on their famous faces by launching their own beauty brands. Brand expert Mark ­Borkowski warns celebs: “Fans are buying into the idea they could also look like you. QUEEN of Pop launched her MDNA Skin range with Japanese cosmetic company MTG in 2014.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers.

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