The Branding of LeBron Inc., Cal Tech’s Artistic Side and NYT Names Storytelling Buzzword of 2014
Ishmael's Corner
JANUARY 18, 2015
brand has evolved. As highlighted last year, Team LeBron takes a global approach to branding with particular attention paid to China. The marketing of universities tends to fall on the unimaginative side. Did storytelling really become the buzzword for 2014? Likewise, it’s interesting to observe how the LeBron Inc.
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