Sword and the Script

APRIL 21, 2020

In early 2011, I published a blog post with “20 places to look for a PR job.” When I wrote that original post in 2011, the unemployment rate was 8.9%. Advertising and Marketing Trade Publications There’s overlap between marketing and communications, so be sure to check the marketing and advertising trade publications too.

Publicity 123

Publicity Communications Local Resources 123

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell. This explains why almost half (48.9 A little under a quarter (24.6

Trends 120

Trends Mobile Media Print 120

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Clipped from [link] [.]

Tools 104

Tools Marketing Nonprofit Mobile 104

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

Social Media 150

Social Media Exercises Media Resources 150

Deirdre Breakenridge

JUNE 13, 2016

The National Institute for Social Media (NISM) was started in 2011 in response to a growing issue companies were having in identifying skilled candidates in the area of social media. Typically marketing, communications, PR, advertising or related professionals would benefit from our certification process and our ongoing education programs.

Social Media 0

Social Media Education Media Training 0

HMA Public Relations

FEBRUARY 3, 2021

The fictitious name “Jake from State Farm” has been engrained in our brains since 2011 when “Jake” first […]. Using a “fake” person can take the chance of any embarrassing missteps out of the conversation.

Advertising 98

Advertising Advertising 98

Waxing UnLyrical

OCTOBER 17, 2011

We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. 28% growth in mortgage sales calls to our contact centre in February and March 2011, compared to the same period last year. Do you have any favorite campaigns from 2011? How valuable was that time spent listening? Lead story in mainstream news.

Publicity 93

Publicity Banking YouTube Social Media 93

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. A great example comes from IKEA all the way back in 2011. #4 It supports your PR campaigns When customers are already familiar with your brand, you can plan and deliver PR campaigns in easy mode.

Branding 104

Branding Brand How To Measurement 104

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention How Pink Panties Heralded Indias Social Media Movement | Waxing UnLyrical -- Topsy.com says: January 4, 2011 at 7:25 am [.]

Social Media 85

Social Media Web Media Measurement 85

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. In 2011, Oprah included the first batch of S’well’s elegantly designed, insulated water bottles on her list of favorite things.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

SEPTEMBER 5, 2017

The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Admiral Motti’s larynx. Many years later the commercial is still making news and conversation. Talk to Us!

Branding 80

Branding Brand B2B Exercises 80

Waxing UnLyrical

OCTOBER 24, 2012

The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. After graduating from Stanford Business School in 2011, Kate cofounded DITTO.com , an ecommerce site selling designer eyewear and features cutting edge new “try-on” technology.

Facebook 106

Facebook Mobile Google Viral 106

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 87

Travel Case Study Creativity Advertising 87

Medianet Australia

AUGUST 16, 2023

Scarlett began working in the Australian media in 2011, and after a stint in the UK working in advertising and marketing, she returned to Australia and the News Corp team in 2018 as a Digital Content Producer for taste.com.au Scarlett Keddie is the Deputy Digital Editor for News Corp Australia’s taste.com.au and Escape.

Interviews 52

Interviews Advertising Advertising Industry 52

Shift Communications

MARCH 5, 2015

In 2011, when Google+ was released, Facebook’s user base was continuing to grow at a rapid pace…and along with it, its collection of user data. As a company that puts so much of its business focus behind advertising, Google had to do something to match Facebook’s now exploding database of user information.

Google 60

Google Infographics Advertising Advertising 60

Marketwired

DECEMBER 9, 2015

In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience. The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over.

SEO 60

SEO Pinterest Google Engineering 60

Solo PR Pro

AUGUST 2, 2022

I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011. After I moved to Mississippi, I started teaching at Tulane’s Biloxi campus in 2006. I teach it twice a year.

Education 107

Education Course Nonprofit Resources 107

Doctor Spin

JANUARY 3, 2024

David should leverage the surprise element and not advertise his advantage beforehand. The book, published in 2011, clearly distinguishes between what constitutes a good strategy and what falls into the category of a bad strategy. The 1‑Page PR Strategy focuses on how to win. 1 Rumelt, R. Crown Business. 3 Rumelt, R. Crown Business.

Strategy 52

Strategy eBook Policies Leadership 52

The Stalwart Blog

APRIL 10, 2015

The declaration is expected via Twitter taking a page from the Newt Gingrich 2011 playbook. In 2011, when attention grabbing videos were really hot, we found out about his bid for re-election in a clip posted on BarackObama.com. He was the first major candidate to announce a White House run with a tweet. .

Television 60

Television Mobile Government Facebook 60

Contently - Strategy

SEPTEMBER 25, 2018

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. Do the explainer video first because you can use it in so many different ways: email, social media, advertising, retargeting, or ads that are not even on social, like Google ads or display ads.

Marketing 105

Marketing Video Product Launch YouTube 105

Cision

FEBRUARY 1, 2016

The subscribe button has been around for a long time (since the dark ages of 2011), but it’s a really cool feature that allows people to separate their professional posts from their personal posts. This is a feature to keep your eye on as it has the increasing capability to influence so many people, possibly by location.

Facebook 48

Facebook Video Groups Creativity 48

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Our biggest growth spurt was 150 percent between 2010 and 2011. The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization.

Mobile 120

Mobile Community Blogging Publicity 120

Stephen Waddington

MAY 14, 2018

Siri was launched in 2011 on Apple hardware. Therein lies an advertising opportunity. Amazon Alexa on the Echo platform and Google Assistant on the Google Home platform are making in-roads in the home. Apple’s Siri and Google Assistant are available on Apple and Android devices, respectively.

Publicity 84

Publicity Marketing Google Radio 84

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Twitter 63

Twitter Facebook Measurement Social Media 63

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 118

Agency Trends Marketing Survey 118

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It has also led to influencers themselves breaching advertising and trading standards law.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Ads will also continue changing as users type, which could decrease click-through rates.

Google 104

Google Nonprofit Engineering SEO 104

Karen Freberg

AUGUST 9, 2020

Each August, I would have the chance to attend and present at AEJMC, which is an academic conference I have been to every year except 2011 (because the paper deadline was the same day as my dissertation defense – so my PhD won that contest!). What I saw this past week at AEJMC was a wave of emotions from colleagues and myself.

Conference 96

Conference Education Groups Community 96

NewsWhip

FEBRUARY 19, 2021

Traditionally, marketers gave audiences simple stories, delivered through advertising. Today, the advertisers don’t have that control. Paul founded NewsWhip in 2011 to “find the most interesting stories in the world”. Ads where the brand hero drives off into the sunset. .

Reputation 88

Reputation Social Media Reddit Media 88

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Solo PR Pro

JUNE 6, 2017

Google + Facebook accounted for 85% (and rising) of internet advertising growth. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business. Communications pros are often involved in paid marketing, including social advertising.

Trends 49

Trends Mobile Video B2C 49

Konnect Agency

OCTOBER 18, 2019

Since the launch of Snapchat in 2011, ephemeral content has kept consumers coming back for more. As a result, investments in advertising and influencer marketing are becoming increasingly popular tactics for brands hoping to grow their social media presence. Investment. Currently, 88% of businesses are active on social media.

Social Media 56

Social Media Marketing Media Trade Shows 56

ReimaginePR

JULY 25, 2016

Snapchat was initially released in 2011, but it didn’t gain much traction until recently. To help you choose, I’ll give you a brief explanation of each of the main social media platforms and discuss why they’re great options for every business. Which Platforms are Right for Your Business?

Social Media 120

Social Media Technology Pinterest How To 120

Waxing UnLyrical

OCTOBER 18, 2011

In the first half of 2011, Facebook’s revenue hit US$1.6 The consequence is that Maltese consumers are being bombarded with Facebook competitions and advertising. How much of that revenue comes from tiny Malta? I would guess that it’s probably not more than 0.05 per cent, making us barely a blip on the radar.

Guidelines 63

Guidelines Hotels Facebook Groups 63

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. With limited space, what constitutes adequate disclosure? Who’s Likely to Be Under Scrutiny?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Waxing UnLyrical

MAY 27, 2011

If I see your “baby seal-hunting license,&# or that you are the 2011 Beer Pong Champion of the state of Oregon, you risk losing an opportunity. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Very important: Google yourself! See what comes up.

Branding 76

Branding Brand Local Interviews 76

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Ted Coiné – @tedcoine. Coach and author on #SocialCEO. CMO of Meddle.it. pic.twitter.com/D12Q53HHZf. —

Social Media 120

Social Media Twitter Media Nonprofit 120