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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. It’s a work in progress.

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10 Video Optimization Cures for Your Brand’s Ailing YouTube Channel

MaccaPR

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Part 1 of a 2-part Special Blog Post.

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Change Agent Spotlight: Marketer Proves Inbound Marketing Success in Manufacturing

PR 20/20

We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. A: First it was convincing leadership that we needed to do something different. That said, their successes continue to inspire us.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. 13) Mike Stelzner. Social Media Marketing Podcast. The Six Pixels Of Separation podcast is also here. 41) Greg Hickman.

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Public relations in 2018

Stephen Waddington

Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. 11 Leadership becomes social. Around 250 people have graduated from the scheme since 2011. 7 Shift to newsroom workflow.

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