Remove 2011 Remove Creativity Remove Writing
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7 Ways Marketers Can Get Creative With Compliance

Contently - Strategy

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. While covering Jobs’s death, for instance, the writing started in 2007. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless. Want to learn more?

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Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Its deputy creative director, Tracy Ma, calls out editor Josh Tyrangiel as an enlightened soul: “When he rebooted the mag he created this environment where the visual people and the words people have equal footing and work side-by-side,” says Ma. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity.

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Judging A Blog Post By Its Cover

Waxing UnLyrical

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

That said, it’s a difficult balance between creativity and keyword use. Write original, timely, relevant content , says Google (heard this one before ?). Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? These steps are quite easy, really. Have any questions? Please let me know in the comments. Wanna Subscribe?

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How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# In 2011, let’s make our stories terrific. Anyway, thats my 2 cents :) Thanks so much for all your support in 2010 and the best to everyone in 2011. Also Cinderella.

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