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In addition, the Start Up Space project of the international satellite company Gilat brought the company third prize for "Employee Communications". Since the establishment of BAPRA Bright Awards, the company has traditionally been in top 3 and has been a first place winner three times so far – in 2011, 2016 and 2018.
When I was in undergrad, pageantry was my project, which I retired in 2011. But, I feel like companies completely overlooked the untapped potential they have within their own employees to become badass brand advocates. The employee programs I’ve experienced to date seem to be minimal and almost an afterthought.
One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. Step 2 is to “remove the causes of dissension” through “adequate information” (media relations, employeepublications, letters, open house visits and company executive talks).
One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. Step 2 is to “remove the causes of dissension” through “adequate information” (media relations, employeepublications, letters, open house visits and company executive talks).
I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. There is absolutely a wider societal dimension to this and it also links to leadership, employee engagement as well as public relations and communications.
Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook. The importance of elephant-whispering.
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