Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

PRSay

OCTOBER 25, 2017

Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. What’s driven the convergence of PR + marketing + advertising? Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. In 2016, Heliograf created more than 500 articles in the same time frame.

Company 111

Company Media Journalism Report 111

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions.

Financial 98

Financial Conference Agency Resources 98

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. And it’s a time to decide how we want to go about pursuing what we want.

Writing 96

Writing Google Pitching Small Business 96

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. I think I whiffed on the “mobile” skill set in 2012.

Instagram 60

Instagram Analytics Mobile Employee 60

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Southwest Airlines’ Employee-Generated Video. Source: XXL YouTube ).

Travel 89

Travel Airlines Hotels Marketing 89

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. A version of the complete essay will form the basis of the final chapter of Exploring PR. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Social Media Internal International 78

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.” It goes to help pay for the advertising, everybody chips in. The growing challenge of malformation.

Ethics 92

Ethics Groups Handbook Education 92

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

NOVEMBER 4, 2016

And the context is pretty simple–from an advertising/awareness POV, influencer marketing is in the ballpark cost-wise when stacked up against competing “ad products” (because really, that’s what influencer marketing is). People like me was above: CEOs, employees, and government officials (go figure).

Writing 60

Writing Marketing YouTube Creativity 60

Doctor Spin

APRIL 17, 2023

2012, May 17). Southwest Airlines employees celebrate passenger’s 104th birthday. Host a community cleanup event or volunteer day with employees and customers. David should leverage the surprise element and not advertise his advantage beforehand. 2012, May 17). link] Nordstrom. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. Why in 2015 are we still asking what is PR?

Reputation 60

Reputation Corporate Ethics Communications 60

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. The press release, issued at closing, indicates Prime Research, which is headquartered in New York, NY, has 700 employees around the globe.

Technology 12

Technology Company Software Marketing 12

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. Weak Foundation.

Agency 40

Agency Marketing Financial System 40

Where the Fishermen Ain't

FEBRUARY 21, 2016

Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. They could show their investors, partners, regulators, employees and even customers conclusive proof of their commitment, in a format that all those parties would trust.". What Needs Work.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. They could show their investors, partners, regulators, employees and even customers conclusive proof of their commitment, in a format that all those parties would trust.". What Needs Work.

Technology 20

Technology Writing Government Corporate 20

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched the AMI blog in 2012 as a resource to agency leaders. How did you decide on a career in marketing/advertising? By Seedepth. His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

Stuart Bruce

OCTOBER 20, 2015

This was no rapid rebuttal piece, but instead a carefully researched take down of the credibility of the New York Times reporters and the ex-Amazon employees they had used as sources. The second, used far less frequently in the days before search and social, was paid advertising.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

MAY 14, 2015

In 2012, Nichole launched SME Digital, the digital consultancy arm of Social Media Explorer, and has since assumed responsibility for day-to-day operations of Social Media Explorer , a top 40 marketing blog. Instead, we are seeing a shift of social networks becoming an extension of advertising networks. Up next is Nichole Kelly.

Social Media 120

Social Media Advertising Advertising Healthcare 120

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. Rich started PRexamples.com in January 2012. “Impartiality is important to me, so I’ve chosen not to have advertising. The only paid content is job ads to enable my network to find and advertise comms roles.

Communications 81

Communications How To Blogging Content Marketing 81

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities.

Data 106

Data Meeting Measurement Report 106