Cision

APRIL 4, 2016

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

Ethical Voices

AUGUST 29, 2022

In the public relations business, I’ve had one ethical dilemma. The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.”

Ethics 93

Ethics Groups Handbook Education 93

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. So it’s been particularly fascinating to watch her navigate that–particularly at Polaris where she started as an interactive marketing communications manager in 2012 and is now a VP! Molly is the chief communications and public affairs officer with Shipt.

Marketing 60

Marketing Leadership Creativity Internal 60

Doctor Spin

MARCH 8, 2025

McDonalds #McDStories Twitter Disaster (2012) McDonalds launched a Twitter campaign (#McDStories) to share feel-good customer experiences. BP ran ads about its cleanup efforts while oil was still spilling. Social media mockery. Twitter users hijacked the BP hashtag to mock the company relentlessly.

Examples 52

Examples Airlines Viral Crisis 52

Doctor Spin

FEBRUARY 8, 2025

As a seasoned PR professional, I know similar public affairs strategies, albeit on more minor scales. The Publics in Public Relations. link] As Facebook went public in 2012, it took the lead and embarked on an aggressive journey to monetise social media usage. A serious fringe case, but fringe nonetheless.

Strategy 103

Strategy Wikipedia Data Facebook 103