Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Jason Sprenger is the president of Game Changer Communications. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Cision

DECEMBER 23, 2015

Sanders’ communication efforts show PR professionals that brands need to retain their audience’s attention by sharing the intersection of what matters to your brand and to your following early and often. Build communities everywhere. Build communities and promote the social conversation. Read the case study!

Reddit 120

Reddit Branding Brand How To 120

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. Did you know Facebook uses content directly from Wikipedia to feed its community pages? According to that same PRSA Wikipedia survey, 60 percent of corporate and agency PR professionals saw factual errors in their Wikipedia pages. Tweet This.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Waxing UnLyrical

JANUARY 22, 2013

We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter , Measuring the Networked Nonprofit ( here’s my review of the book). So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

Nonprofit 80

Nonprofit Measurement Social Media LinkedIn 80

PRSay

APRIL 29, 2016

I first heard of the APR Credential while in graduate school at New York University as I was working toward a Master of Science in public relations and corporate communications. Mottola obtained a master’s degree in public relations and corporate communications from New York University in 2010. APR #PRSA.

Corporate 104

Corporate Study Education LinkedIn 104

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. But, man, I can’t help think what a missed opportunity this is. ” – Shelli Lissick. .

Transportation 122

Transportation Social Media Corporate Agency 122

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

MARCH 6, 2013

Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Right now, nearly one in eight people on earth go to bed hungry. Based in the Washington, D.C.,

Branding 101

Branding Brand Policies System 101

Ethical Voices

FEBRUARY 20, 2023

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I was in charge of being the liaison to tribal communities.

Ethics 84

Ethics Community Conference System 84

Waxing UnLyrical

JULY 19, 2013

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Ed: WUL is still on vacation, but here’s an oldie-but-goodie from our vault that originally ran on Sept. It might answer a question you ask or have been asked, so here it is again.

Social Media 89

Social Media How To Media Facebook 89

Waxing UnLyrical

JANUARY 15, 2013

You’ll recall that before we left 2012, I told you I was going to India for a long overdue trip home. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. So Happy New Year! Is it a good one so far? Based in the Washington, D.C.,

Exercises 80

Exercises LinkedIn Google Corporate 80

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). million in venture capital, in four rounds of funding since 2012, according to Crunchbase. SocialChorus is an employee communications platform that announced several new products at its customer conference.

Industry 110

Industry Media Technology Employee 110

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Landis PR

DECEMBER 12, 2022

since 2012 and accounts for 18% of all assets in the wealth industry. Non-financial reporting is important for listed and non-listed companies worldwide. Here are three reasons why sustainable development matters to a business: The growth of sustainable investing has risen 107.4% In the U.S., it is even higher at 33%.

Financial 52

Financial Government Storytelling System 52

PRSay

SEPTEMBER 2, 2016

Isabelle McLemore – Senior Director, Global Corporate Communications, UFC. Coming out of college I came across an opportunity as a communications intern at Tennis Canada. That’s probably our biggest thing in certainly public relations, and corporate communications as well. They are speaking on our behalf.

Sports 68

Sports Education Construction Television 68

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. based provider of briefings for corporate and government executives, for $71.8 Capital Acquisition Corp.

Technology 14

Technology Company Software Marketing 14

Waxing UnLyrical

MARCH 9, 2015

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. Based in the Washington, D.C.,

Internal 40

Internal International Case Study Web 40

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

APRIL 18, 2013

Do you remember how I told you, when I was at the 2012 PRSA International Conference, what really made it special was the “off-conference” time I got to spend with people ? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Conference 88

Conference Social Media Hotels Meeting 88

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Internal 40

Internal International Case Study Banking 40

Beyond PR

APRIL 18, 2016

Danielle previously was a tech editor at the Dallas Business Journal where she covered start-up and corporate technology news in the Dallas/Ft. D CEO is a magazine that profiles the top CEOs and executives in North Texas and provides them with a community and forum to share business information. Worth area.

Travel 40

Travel Media Sports Journalism 40

MaccaPR

FEBRUARY 10, 2015

January 30, 2012. Corporate Video Producers Take Note: See how Swift addresses the camera in a conspiratorial whisper, the lens a foot from her face, as she takes you (yes, just you alone – except for the other 2.4 My favorite Swiftie partnership was an alliance during the 2012 marketing campaign for "Red." Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

MAY 1, 2017

Or the crisis plan is siloed in some hidden corporate corner completely out of date. However, I’d like to see this in the form of practices such as collaborative communities of practice and what Yrjö Engeström calls negotiated knotworking. Indeed, I’ve found this line of thinking in a WHO report from 2012 ( [link] ).

Crisis 63

Crisis Crisis Management Leadership Training 63

Waxing UnLyrical

JUNE 5, 2015

Back in 2012, I wasn’t speaking at the event but I knew they’d be there, so off I went to meet up with them, so that we could have a drink together. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The Measurati. Based in the Washington, D.C.,

Measurement 40

Measurement Hotels Conference Facebook 40

Solo PR Pro

OCTOBER 6, 2015

Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S. According to the 2014 edition of The Conference Board Job Satisfaction survey (and for the eighth straight year), less than half of US workers (47.7%) are satisfied with their jobs.

Survey 40

Survey Report Local Communications 40

Frederik Vincx

DECEMBER 11, 2015

The Harvard Business Review focused its entire 2012 January-February issue on happiness. How about the communication for your next corporate event? In the earlier example, maybe one or two people are enough to test a new media outreach workflow for your corporate event. Find frustrating tasks. Learn by teaching.

How To 60

How To Software System Employee 60

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60

Ethics Journalism Banking Media 60

MaccaPR

JULY 10, 2014

The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones. Hilton even segment-marketed to the GLBT community, with Vacationitis events at gay pride festivals under the theme "Stay Hilton.

Travel 89

Travel Airlines Hotels Marketing 89

Beyond PR

JANUARY 13, 2017

According to the Corporation for National and Community Service , about 64.5 billion hours of volunteer service worth $175 billion in 2012. Think in terms of a community potluck, key chains, gift cards or a phone call – no thank you is too small. Background checks. Long hours. million Americans, or 26.5 Be flexible.

Nonprofit 40

Nonprofit How To Energy Community 40

Waxing UnLyrical

APRIL 8, 2013

2012 had 110+ entries, 16,000+ votes, 3x our Twitter, 2x our FB and 20%+ increase to web #measurepr. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. This is our 3rd yr. Sandra Fathi (@sandrafathi) April 2, 2013. Based in the Washington, D.C.,

B2C 90

B2C B2B Measurement Twitter 90