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How to Engage and Empower Your ZEOs

PRSay

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. Those employees are your ZEOs, tech-savvy content creators, purpose-driven entrepreneurs, and change agents with the potential to transform and innovate your business.

How To 163
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

System 190
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PR Tips For Crowdfunding Campaigns

ImPRessions - Crenshaw Communications

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192
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How to Engage and Empower Your ZEOs

PRSay

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. Those employees are your ZEOs, tech-savvy content creators, purpose-driven entrepreneurs, and change agents with the potential to transform and innovate your business.

How To 139
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PR Job Coach - Untitled Article

PR Job Coach

It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee. Prior to Redphlag, he was vice president of Branding and Corporate Communications and general manager of the Web Strategy Center of Hitachi, Ltd. A native of Philadelphia, Pennsylvania, Gerry has a B.A.

Corporate 274
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An $8 Billion Lesson in Strategic Decision-Making

PRSay

Qualtrics was just another growing company in the community. Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. There is a great lesson in this success story that’s quite contrarian to conventional PR wisdom. But it wasn’t.

Software 141
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7 Rules for a New Era of Communications

PRSay

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. The importance of elephant-whispering. Take L’Oréal, for example.