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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. As seasoned veterans, they could see how dysfunctional our emergency management agencies have become at the local level. and Rebecca Parker; Marjorie Suckow (May 2012).

Education 270
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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Google Fact Check.

Google 259
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Governors Ball: Rainy Mess or Major Success?

Cision

The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. Will Governors Ball continue to build a loyal following, locally and nationally, despite new competition? Local to Manhattan, The Strokes had the social crowd pumped on Friday night, taking 79 percent of the conversation.

Local 120
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. As seasoned veterans, they could see how dysfunctional our emergency management agencies have become at the local level. and Rebecca Parker; Marjorie Suckow (May 2012).

Education 100