PRSay

DECEMBER 5, 2019

Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. Their tools tell companies how their customers and employees are feeling, and that allows the companies to manage their experience better. But it wasn’t.

Software 141

Software Survey Pitching Local 141

PRSay

SEPTEMBER 1, 2017

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”. In support of this view, Meng et al.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Deirdre Breakenridge

MAY 14, 2015

We all know it, but an agency cannot function well without an accurate accounting of the time that its employees spend working. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. What are the clichés of our business that you’d like to get rid of?

Industry 150

Industry B2B Corporate Agency 150

Shift Communications

FEBRUARY 26, 2020

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). You need to have a way of activating stakeholders on social media, like employees, because their efforts are likely to go further and advance a brand’s efforts.

Social Media 149

Social Media Marketing Media Facebook 149

The Proactive Report

JANUARY 5, 2015

Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Ask them to rate your business and the employees they dealt with.

Reputation 100

Reputation System Employee Airlines 100

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Communications Conversations

OCTOBER 13, 2014

And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). Suddenly, clients wanted to give real-time marketing a try.

Strategy 120

Strategy How To Guidelines Advertising 120

Flack's Revenge

DECEMBER 11, 2019

Megan Protas – Director of New York Life Ventures , which has made 40+ investments and 100+ POCs since 2012. It’s a company that helps employers provide employees with student loan repayment programs. We are proud that our benefits team is taking that initiative to help support our employee population.

Insurance 31

Insurance Insurance Financial Measurement 31

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. The importance of elephant-whispering. We like to think that human beings are rational thinkers. and “Is there anything that we should discuss that was left unsaid?”

Communications 199

Communications Viral Fashion Public Affairs 199

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. Thousands of Wells Fargo employees lost their jobs, but Stumpf and his senior executives have not been penalized for the fraud. firm to defend themselves.”

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. Does this mean you should fire off a dozen press releases? Be smart about it.

Study 161

Study Media Relations Media B2B 161

PRSay

OCTOBER 25, 2017

Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. pictured above ), during an Oct. Newhouse School of Public Communications, Jamie Ward, Ph.D. ,

Social Media 120

Social Media Conference Media Corporate 120

MaccaPR

JULY 2, 2014

Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. The Wikipedia foundation believes employees, supporters and publicity agents (e.g. It was even mentioned on the TV show, The Office: (Source: Rock Paper Watch ).

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Reputation Us

FEBRUARY 19, 2024

Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine. Later series will explore 2) risk evaluation; 3) influencers and marketing; 4) customer loyalty; and 5) staff retention. Today that figure that has radically increased.

Financial 88

Financial Reputation Corporate Study 88

Sword and the Script

APRIL 30, 2019

million in venture capital, in four rounds of funding since 2012, according to Crunchbase. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4 Learn more: press release , blog post.

Industry 109

Industry Media Technology Employee 109

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Ltd discontinued the publication of three foreign titles, Marie Claire, Geo, and People —around 130 employees were laid off—and also converted its personal finance magazine from a fortnightly into a monthly.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Waxing UnLyrical

MARCH 5, 2013

CEO Marissa Mayer banning employees from working remotely. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012. Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities.

Social Media 104

Social Media Company Employee Google 104

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. 2016 Skills of the PR pro of the Future. Opportunity here all over the place.

Analytics 60

Analytics Instagram Mobile Employee 60

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. In 2016, Heliograf created more than 500 articles in the same time frame.

Company 111

Company Media Journalism Report 111

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We assembled an amazing team of highly motivated professionals, and created a culture that refused to accept traditional wisdom and conventional solutions.

Financial 98

Financial Conference Agency Resources 98

Cision

JUNE 22, 2015

In 2012 when Facebook had a filtering algorithm but wasn’t constricting reach as drastically, engagement rate was 1.3 Looking back at Facebook 2012, there was one category of post that earned 39 percent higher engagement than the others : images. Activate your employees. But it hasn’t always been this way.

Instagram 120

Instagram Fashion Sports Pinterest 120

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Have happy, likeable employees?

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. My last day as a full-time employee was December 10 th … and I threw myself into the project that night, developing a site plan, elevator pitch and other key necessities I hadn’t had time to create while I was servicing my clients.

Writing 96

Writing Google Pitching Small Business 96

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. A version of the complete essay will form the basis of the final chapter of Exploring PR. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Social Media Internal International 78

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. Southwest Airlines’ Employee-Generated Video. For example, check out nine case studies of humor in travel marketing : 1.

Travel 89

Travel Airlines Hotels Marketing 89

Communications Conversations

JULY 23, 2019

In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area. She’s fun to work with, and truly cares about the organization’s mission, employees and clients. ” – Bridget Nelson Monroe. Digital.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

AUGUST 26, 2015

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Social strategy from NGO in El Salvador — love emoji on paper! pic.twitter.com/ap4TySdYjb.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 10, 2015

On the day of our launch, we were faced with the exhilarating but scary task of asking every single employee, and every single client of the previous firm, to consider all previous contracts null and void … and, would they please come on this new adventure with us? It was a time of high anxiety. It has served us well.

Data-Driven PR 60

Data-Driven PR Communications Agency Social Media 60

Solo PR Pro

AUGUST 31, 2021

In 2012 when her day job restructured, Meredith was laid off. Despite her extensive experience working both in-house and at an agency doing PR and marketing, Meredith admits there were some challenges in making the shift from full-time employee to owner and operator of an agency.

Meeting 98

Meeting Real Estate Energy Small Business 98

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. Very quickly, the last thing, if we think back in our careers, in 2012, did anyone in our profession use the word algorithm on a daily basis? It’s going to be front and center and everything that you learn as you intake a new employee.

Ethics 93

Ethics Groups Handbook Education 93

Landis PR

DECEMBER 12, 2022

since 2012 and accounts for 18% of all assets in the wealth industry. Non-financial reporting is important for listed and non-listed companies worldwide. Here are three reasons why sustainable development matters to a business: The growth of sustainable investing has risen 107.4% In the U.S., it is even higher at 33%.

Financial 52

Financial Government Storytelling System 52

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. She’s now part of the Student Relations committee with MIMA that just unveiled the first-ever MIMA scholarship!

Case Study 113

Case Study Study Analytics Meeting 113

Shift Communications

MAY 4, 2016

Since becoming the CEO of SHIFT in 2012, my partner Jim Joyal and I have been approached by dozens of potential M&A partners. Before signing off on this seminal post, I’d like to sincerely thank the entire staff of SHIFT Communications (my fellow employee-owners: you guys rock!),

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Doctor Spin

APRIL 17, 2023

2012, May 17). Southwest Airlines employees celebrate passenger’s 104th birthday. Host a community cleanup event or volunteer day with employees and customers. 2012, May 17). Southwest Airlines employees celebrate passenger’s 104th birthday. Stuffed giraffe shows what customer service is all about.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get brand journalism when you’re Microsoft and you’re using long-form employee stories as a vehicle to aid recruiting and brand. The big reason for my skepticism?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60