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Reduce marketing employee turnover to improve performance [academic study]

Sword and the Script

These adverse effects are more pronounced when senior- and mid-level marketing employees leave. The impact is also strong for marketing employees who are responsible for digital marketing activities. In other words, brand equity is looking at long, or at least the longer-term, impact of marketing employee turnover.

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How to Engage and Empower Your ZEOs

PRSay

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. Those employees are your ZEOs, tech-savvy content creators, purpose-driven entrepreneurs, and change agents with the potential to transform and innovate your business.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

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The Top 50 Social Media Influencers on Twitter

Cision

He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Social strategy from NGO in El Salvador — love emoji on paper! pic.twitter.com/ap4TySdYjb.

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PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. Thousands of Wells Fargo employees lost their jobs, but Stumpf and his senior executives have not been penalized for the fraud. firm to defend themselves.”

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How to Engage and Empower Your ZEOs

PRSay

If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012. Those employees are your ZEOs, tech-savvy content creators, purpose-driven entrepreneurs, and change agents with the potential to transform and innovate your business.

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PR Tips For Crowdfunding Campaigns

ImPRessions - Crenshaw Communications

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C