Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). I’m on the road, so I’m going to make this short and sweet.

Conference 75

Conference Measurement Google Internal 75

Waxing UnLyrical

OCTOBER 12, 2012

Smart PR measurement has a long way to go until it’s mainstream. (So So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. The world won’t come crashing down.

Social Media 105

Social Media Publicity Media Conference 105

Communications Conversations

OCTOBER 13, 2014

And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). How to create your content (via internal sources, on your own, long-form content trailing to short-form content). * Suddenly, clients wanted to give real-time marketing a try. They wanted to do what Oreo did.

Strategy 120

Strategy How To Guidelines Advertising 120

Solo PR Pro

APRIL 27, 2021

Sometimes a prospect is on a “fishing expedition,” while other times it's obvious they won't be able to get the needed buy-in internally. During this pre-qualification phase, prospects often give clues about how organized they are — both personally and internally within the company. Evaluate if there is a real opportunity.

How To 110

How To Internal International Pitching 110

Sword and the Script

NOVEMBER 8, 2016

That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion.

Strategy 116

Strategy Crisis Marketing B2B 116

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co.

Big Data 100

Big Data Data Publicity Analytics 100

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Behind the Brands.

Branding 101

Branding Brand Policies System 101

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. The marketing spend on domestic markets has steadily increased – by 10% since 2012. 60% plan to run regular internal training and development programs.

Study 112

Study Survey Infographics B2B 112

Communications Conversations

JULY 23, 2019

In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area. A 2012 cinema and TV arts grad of Cal State Northridge, she spent several years in development and producing in L.A. ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

OCTOBER 19, 2012

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. And the “measurati,” as Don Bartholomew calls those of us who are in love with measurement ( Katie Paine , Richard Bagnall , Angie Jeffrey , er, me…!). Crowded mart, crowded mind.

Conference 103

Conference Twitter Google Internal 103

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. It simply does not have the contacts, but international ratings have given it a boost and the technology can’t distinguish the difference. all 210 U.S.

Industry 84

Industry Media Technology Employee 84

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. In fact, some companies are already leading the way.

Healthcare 111

Healthcare Content Marketing Industry Trends 111

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Identifying key KPIs and integrate research and measurement protocols for influencer evaluation. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. The international event featured speakers from Albert, Conversica, Facebook, Grant Thornton, HubSpot, IBM, MIT Technology Review, Publicis Sapient, SoftBank Robotics, The Natori Company, Yext and many more.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. You see – when I was on the job market, I had a professor at Tennessee who told me I was “ not international enough ” to be competitive on the job market. Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

Waxing UnLyrical

MAY 9, 2016

C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: “The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. .” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Their value and success will be measured by outcomes, not outputs.”. Produce measurable results. 2) Assess the Account Team.

Agency 40

Agency Marketing Financial System 40

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. In fact, some companies are already leading the way.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. This section looks at how you can locate problems in your workflow.

How To 60

How To Software System Employee 60

PR 20/20

DECEMBER 10, 2019

Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). According to Andrew Stanton (filmmaker of Toy Story and WALL-E) in his 2012 TED Talk , this is the greatest story commandment. Measurable: Assign a metric to the goal. sites.com). Make me care.

Report 52

Report How To Marketing Analytics 52

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

ReimaginePR

JUNE 18, 2015

Until you have cultivated, maintained, and measured your base of active support over time, assume you have none. I can watch countless real world atrocities on dozens of international news outlets, then switch to Netflix to take in the graphic, fictional exploits of Spartacus, Dexter, or Hannibal. Selflessness is selfish.

Airlines 120

Airlines Viral Government Local 120

Journalistics

JANUARY 27, 2016

The statements above are most-likely internal statements that guide and ground employees around a common purpose. goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound. How do you measure the value readers get from your blog posts? Basically, S.M.A.R.T.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

The statements above are most-likely internal statements that guide and ground employees around a common purpose. goals, but in case this is new to you – this is an acronym for Specific, Measurable, Achievable, Realistic and Time-Bound. How do you measure the value readers get from your blog posts? Basically, S.M.A.R.T.

Blogging 40

Blogging Strategy How To Writing 40

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. Rich started PRexamples.com in January 2012. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

APRIL 2, 2016

But not listening has really backfired on brands in the past (it took Komen for the Cure a couple of years to start recovering from its 2012 setback ). Merriam-Webster defines calibration as “to measure (something) in an exact and precise way.” visibility around the eCards the organization had created for IWD 2012.

Strategy 40

Strategy Case Study Community Creativity 40

MaccaPR

NOVEMBER 4, 2014

During the London 2012 Olympics (above), it was Dr. Dre (not an Olympic sponsor) who handed out his headphones painted with the UK’s colors to British athletes – sparking tweets from the players about how much they loved their Beats by Dre headphones. Source: The Huffington Post ). Bose could have predicted this judo-style marketing attack.

YouTube 118

YouTube Branding Brand Crisis 118

Doctor Spin

NOVEMBER 14, 2024

To move forward meaningfully, companies might benefit from collaborating with academic institutions or investing in internal studies to develop a more grounded understanding of attention in the context of digital media. Source: Annual review of neuroscience 3 Petersen, S., & Posner, M. The attention system of the human brain. Gleeson, J.,

Biotechnology 52

Biotechnology System eBook Trends 52

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today. Conclusion.

Data 106

Data Meeting Measurement Report 106