Solo PR Pro

APRIL 27, 2021

Sometimes a prospect is on a “fishing expedition,” while other times it's obvious they won't be able to get the needed buy-in internally. During this pre-qualification phase, prospects often give clues about how organized they are — both personally and internally within the company. Evaluate if there is a real opportunity.

How To 110

How To Internal International Pitching 110

PRSay

JANUARY 6, 2021

We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. We need to educate ourselves and ask for feedback internally and externally. The importance of elephant-whispering.

Communications 199

Communications Viral Fashion Public Affairs 199

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

AUGUST 14, 2012

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011.

Publicity 103

Publicity Pinterest Nonprofit Twitter 103

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. We are dedicated to providing high quality copywriting/content writing for both humans and search engines. 24 – Jan.

Writing 96

Writing Google Pitching Small Business 96

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. . “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. Behind the Brands.

Branding 101

Branding Brand Policies System 101

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

Analytics 60

Analytics Instagram Mobile Employee 60

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” As Joe Lazauskas, our director of content strategy, writes : “The easiest way to build those relationships is to genuinely help people. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 105

Leadership Branding Brand How To 105

Waxing UnLyrical

OCTOBER 19, 2012

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. I hope I’ll have the time/mind space to write more about my experience(s) there, but this is something I’ve been thinking about, and wanted to share. Crowded mart, crowded mind.

Conference 103

Conference Twitter Google Internal 103

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 48

Infographics How To Study Internal 48

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Buzzstream

MAY 25, 2021

Good internal linking : a blog post will often be within a larger blog which means that content is fairly easy for users (and search engines) to discover, meaning that they can be good for ranking purposes too. Whilst generally a good thing, again, it can make things a little tricky. Ah the good old infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”.

Journalism 60

Journalism Exercises Storytelling Fashion 60

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 82

Meeting Automotive Media Transportation 82

Contently - Strategy

JUNE 11, 2020

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” As the saying goes, write what you know. “We’ve found internal reporting guidelines to be really helpful.

Healthcare 111

Healthcare Content Marketing Industry Trends 111

Shift Communications

SEPTEMBER 23, 2016

I started at SHIFT in June 2012. I was responsible for any and all reporting, keeping a close eye on the news, writing speaking and award submissions, and running social accounts for my clients. When it comes to the first part, writing, everything you do in PR is rooted in how you can communicate in a written form.

Interviews 60

Interviews Resources Writing Course 60

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. How to Measure PR: A Case Study and Examples. Telfer for PRNews.

Case Study 40

Case Study Study Measurement Pinterest 40

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. Her start : Talent resources intern at Fallon. So it’s been particularly fascinating to watch her navigate that–particularly at Polaris where she started as an interactive marketing communications manager in 2012 and is now a VP! LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity Internal 60

Beyond PR

MAY 4, 2017

An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. Consistently mentioned in “top people to follow” and “up and coming pros” lists, Oracle named Stacey a finalist for its Community Manager of the Year Award in 2012.

Communications 61

Communications Hotels Technology Tools 61

Communications Conversations

MAY 5, 2016

It’s about finding that balance – staying current, knowing where the industry is heading but also recognizing from a day-to-day level what works (and of course, doesn’t really work) and educating your internal stakeholders (clients, like I indicated previously). You’ve been blogging at shishkabobgirldad since 2012.

LinkedIn 60

LinkedIn Education Agency Blogging 60

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Write data-driven content. Write email subject lines. Write performance reports.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Today, I’m giving you a snapshot of the framework along with an example for each.

Case Study 40

Case Study Study Training Small Business 40

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 66

Meeting Automotive Engineering Media 66

Practical Law Construction

AUGUST 23, 2021

This post is the latest in a series covering issues that frequently arise in international arbitration, each with a specific regional focus. It addresses issues in Brazil, where the use of dispute boards is common as part of a tiered dispute resolution mechanism. Dispute boards in Brazil.

Construction 52

Construction Government Engineering Trends 52

PRSay

AUGUST 12, 2016

This is a great question and one that I get a lot in conversations with students, prospective interns and future PR pros. Communication, writing and critical thinking skills are what I look for most in a prospective hire. How this person hones these skills though is what truly sets them apart.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Beyond PR

NOVEMBER 16, 2016

It was initially released in 2012 , and targeted webspam. Are you using strong internal links that provide more information for your readers and help keep people on your site? Improve your site based on search engine guidelines, and always work to improve your writing, so you can continue to reap the benefits of page one visibility.

Engineering 40

Engineering Google SEO Guidelines 40

PR Conversations

OCTOBER 2, 2015

I write as someone who has worked in the motor industry since the late 1980s, I’ve been that PR practitioner dealing with a complex and rapidly emerging crisis (albeit on a much smaller scale and pre-social media). Published 2012. Judgement is taken and sentences passed without so much as a hint of an evidence base.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

Contently - Strategy

SEPTEMBER 15, 2021

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” As the saying goes, write what you know. “We’ve found internal reporting guidelines to be really helpful.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems. networking in order to amplify opportunities.

Interviews 40

Interviews Enterprise Corporate Internal 40

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. One of the most effective, however, is the Post-up technique.

How To 60

How To Software System Employee 60

PR 20/20

DECEMBER 10, 2019

There is no wrong answer here so long as the system captures the information you need to write a complete report. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Common choices are Google Analytics, marketing automation tools (e.g. Salesforce).

Report 52

Report How To Marketing Analytics 52

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Who do you write for? What do similar blogs write about and how will your blog be similar or different? What drives you to write each post?

Blogging 58

Blogging Strategy How To Writing 58

Mark My Words

AUGUST 2, 2021

He’d had flops with The Tourist (2010), Dark Shadows (2012) and The Lone Ranger (2013). It was a move international media law specialist Mark Stephens, of firm Howard Kennedy, describes as ‘self-immolation’. Don’t write any obituaries for Depp yet.’ Some might suggest that Depp’s career had long been on the downturn.

Film 60

Film Reputation Writing Instagram 60

Stuart Bruce

OCTOBER 20, 2015

At the time there was a much shared rebuttal post on LinkedIn by an Amazon engineering manager and Jeff Bezos circulated an internal memo to employees, which was published by several media outlets (itself a good example of how in today’s porous corporate environment all internal communications is external communications).

Crisis Communications 60

Crisis Communications Crisis Communications Media 60