Cision

JANUARY 11, 2016

In essence, Twitter would become a full-fledged blogging platform similar to the feature that LinkedIn rolled out last year. The implicit purpose for LinkedIn long-form posts, news and influencer-driven Pulse was to increase eyeballs for advertising, and the intention holds for Twitter too. Conversational ads (and other ad products).

Twitter 72

Twitter Advertising Advertising Reddit 72

Sword and the Script

JULY 28, 2020

In 2013 it shuttered after 30 years. At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. A few months later, the parent company of a PR technology vendor swooped in and acquired the company out of bankruptcy.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Sword and the Script

SEPTEMBER 1, 2020

Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Picks from the trade pubs and vendor blogs Here are a few posts that stood out for me in pursuing the PR tech vendor blogs: a. What do you think of the layout and navigation?

International 148

International Internal Tools Software 148

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Of course, many of those texting, tweeting, messaging, blogging, etc., Language and usage always have been evolving.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

SEPTEMBER 28, 2015

” – Journal of Advertising Research 3. “No matter what age group or country you study, and no matter how actively people use social media — the huge majority of users influence each other face to face rather than through social online channels like blogs and social networks.” References: 1 Soat, Molly.

Marketing 120

Marketing Groups Journalism Social Media 120

Remote PR Jobs

SEPTEMBER 25, 2023

So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. Before we answer this question, we must not conflate advertising or marketing with PR. In grossly simplified terms, marketing creates a platform for sales.

Publicity 100

Publicity Engineering Advertising Advertising 100

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. by Frank Strong. PR Measurement Isn’t Quite the Same.

Measurement 129

Measurement Analytics Tools Survey 129

Stuart Bruce

SEPTEMBER 14, 2015

It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs. These people didn’t learn it from a blog. For agency people, when asked about their three top sources for social media education, expert blogs are also the most popular, at 76%.

Digital PR 60

Digital PR Training Report Social Media 60

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Here’s an example of my sharing one of SHIFT Communications’ posts about yesterday’s blog post: Attribution is important for finding Pages that shared content you liked.

Facebook 60

Facebook Advertising Advertising Technology 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

MaccaPR

JULY 23, 2014

For example, to ensure high-quality content, Facebook stipulates advertisers share photos with no more than 20 percent text in the ad''s image. According to a PwR 2013 study , 81 percent of journalists are more likely to cover news that includes an image. Social Media Blogging On the Road Pinterest' (Source: Dunkin Donuts ).

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Likes have essentially “rendered” likes useless, as Facebook has become focused on social media advertising revenue. Why Pageviews are a Weak Metric? Average finish.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Meet Max Swisher. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

AUGUST 23, 2016

The site grew rapidly with a reported 4 million users spending more than an hour each day, according to a blog post published to Medium announcing the shutdown. Having once lost some 200+ posts created over a couple years when a site called Posterous shuttered in 2013, I couldn’t agree more. 2) Experiment with a purpose.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. The daily PR duties of monitoring news, blog and social media coverage nest neatly with the process of curating content on social media.

Survey 60

Survey Social Media Corporate Media 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Toward the end of 2013, I realized that I wanted to grow in a different direction. Digital Advertising – Specifically starting with paid social media promotion. The Moz Blog. Graphic design!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Mindful Marketing

APRIL 23, 2022

True to the show’s name, the 20 episodes now on Netflix were produced in 2013 , nearly a decade ago, giving ‘Old Enough!’ Interestingly, Netflix is now looking to incorporate advertising. ” Subscribe to Mindful Matters blog. Netflix also probably didn’t overpay for those rights.

Television 79

Television Film Video Company 79

Mindful Marketing

DECEMBER 12, 2020

One of the biggest buyers of advertising inventory has been State Farm, whose ubiquitous ads feature a couple of top National Football League (NFL) quarterbacks expressing gratitude for scoring special insurance deals. Johnson was ousted from his job in March of 2013, just 14 months after he started.

Insurance 87

Insurance Insurance Retail Sports 87

Mindful Marketing

JUNE 5, 2021

It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints. Other companies that choose to integrate inclusion and diversity in their advertising are often clothing brands, home decor product lines, and cosmetics.

Consumer 65

Consumer Retail Community Company 65

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. What Crociata is referring to is Pantene’s 2013 “Labels Against Women” ad from agency BBDO, which examined if gender bias still exists. were facing, but globally. The answer?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.). A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. Record prices set for post-WWII artists.

Marketing 87

Marketing Video Communications Reputation 87

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. Surely someone in the Facebook team raised the possibility this might happen, given it’s so obvious to an outsider?

How To 69

How To Crisis Groups Facebook 69

PR in High Definition

FEBRUARY 24, 2020

After all, McDonald’s was completely untouched during the ‘horsemeat scandal’ of 2013, despite reporters’ best efforts to dig up dirt. Similarly, a CEO can be undermined, even destroyed, by a review on Glassdoor or an allegation of misconduct. Being kind is a long-term investment in your brand.

Leadership 71

Leadership Employee Reputation Hotels 71

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education.

Brand 48

Brand Branding Marketing Film 48

Mindful Marketing

SEPTEMBER 11, 2015

I’m a vice president at the company and lead the communications strategies for several of our clients – but at the same time, I’m also very involved in driving media and running specific client programs such as analyst relations or drafting blogs. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Doctor Spin

DECEMBER 22, 2023

It was an overt challenge to advertising and public promotion norms, fitting perfectly with the rebellious and boundary-pushing brand that Cooper and Gordon were building. link] His life and career were the subject of the 2013 documentary “Supermensch: The Legend of Shep Gordon,” directed by Mike Myers. 2023, December 18).

Wikipedia 52

Wikipedia Reddit Local eBook 52

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. The creators: 2Bobs is hosted by Blair Enns ( @blairenns ) and David C.

Marketing 74

Marketing Conference Content Marketing Agency 74

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Other leadership roles : Maggie was the editor of the LOL/OMG blog as part of l’etoile Magazine from 2013-2015, giving her insight into social media and allowing her to hone her writing skills. Most of the folks I know come from the PR, comms or social media worlds.

Marketing 60

Marketing Leadership Creativity International 60

Doctor Spin

APRIL 30, 2023

Barnum (1810-1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. Please support my blog by sharing it with other PR- and communication professionals. Phineas Taylor (P.T.) Cutlip, S. Center, A.

Publicity 52

Publicity eBook Ethics Resources 52

Where the Fishermen Ain't

OCTOBER 25, 2013

In a recent post on my blog where I warn people to approach content marketing thoughtfully, I urge the public relations industry to seek that mutual value, lest it be viewed as a system “bug” to be fixed or ignored. “If I believe that looking to open-source and hacker communities gives us the answer. Friday5: Let’s Hack Public Relations.

Publicity 39

Publicity Wikipedia System Community 39

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Follow Dan on Twitter or read his corporate blog, Reputation and Reality. When trust in journalism is broken, everyone loses. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Follow Dan on Twitter or read his corporate blog, Reputation and Reality. When trust in journalism is broken, everyone loses. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40