Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. by Frank Strong. PR Measurement Isn’t Quite the Same.

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Measurement Analytics Tools Survey 129

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. After all, this was an advertising panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Where is she now? Where is she now?

Marketing 60

Marketing Leadership Creativity International 60

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.

Financial 52

Financial Conference Agency Resources 52

Mindful Marketing

SEPTEMBER 11, 2015

We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Doctor Spin

APRIL 17, 2023

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. David should leverage the surprise element and not advertise his advantage beforehand. 1 Do Things that Don’t Scale. Please support my blog by sharing it with other PR- and communication professionals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Conversations

MARCH 19, 2015

Next observe how the Fabrica agency for Benetton quickly made use of the same colour scheme in its advertisement celebrating “women against violence” day! However, what was even more frightening to me was a growing realization that the selfie mentality is gaining ground in political, social, business and academic leaderships.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

Next observe how the Fabrica agency for Benetton quickly made use of the same colour scheme in its advertisement celebrating “women against violence” day! However, what was even more frightening to me was a growing realization that the selfie mentality is gaining ground in political, social, business and academic leaderships.

System 40

System Construction Public Affairs Publicity 40

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. After all, affecting change is much about leadership and sharing a clear vision. Visual by LeaderShip Solutions. The State Of Inbound Marketing 2013 by HubSpot. It is a challenge to keep up.

How To 60

How To Software System Employee 60

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 108

Marketing B2B Interviews Content Marketing 108

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

ZudePR

MAY 31, 2015

. “I could envision the benefits, as a Canadian and a female (the outsized-represented gender in the PR industry workforce, but under-represented and appreciated in terms of formal senior roles, both in-house and agency, as well as thought leadership) in joining this initiative at the front end.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” As of 2011, the BLS reported that only 8.7 percent of African-American/Blacks, 7.3 percent of Asian-Americans/Pacific Islanders and 15.3 ” ~ Global Alliance.

Agency 40

Agency Report Training Leadership 40

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. It aroused the ire and delight of social media, ripped through the papers and received the inevitable warning from the Advertising Standards Authority, guaranteeing extra story mileage. Authenticity is not doing PR. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60

Sword and the Script

DECEMBER 15, 2020

Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’? Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business.

Marketing 198

Marketing Employee Content Marketing Media Training 198

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. December 2013: Focusing on a Few 2014 Content Marketing Predictions. 8) Creativity over productivity.

Social Media 116

Social Media Marketing Media Creativity 116

Doctor Spin

FEBRUARY 8, 2025

Learn more: The Muzzle Velocity PR Strategy The Cambridge Analytica Scandal Cambridge Analytica was founded in 2013. 4 This is similar to the social media intelligence agency Whispr Group , where I served as the COO from 2010 to 2013. In short, Facebook went hard for the advertising dollar. Doctor Spin | The PR Blog.

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Strategy Wikipedia Data Facebook 103