PR in High Definition

MAY 26, 2020

We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. As an agency leader, I spend 5 x more time on Zoom and Skype virtually walking the talk to the team and to our clients. Walk the talk. I end my day with a strained throat! Teams comms.

Skype 96

Skype Mobile Interviews Tools 96

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Ishmael's Corner

APRIL 14, 2019

Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010.

SEO 113

SEO Industry Storytelling Google 113

Polaris

NOVEMBER 18, 2014

Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content Andy Crestodina of Orbit Media originated the idea of a Conference Year Book for Content Marketing World 2013. Here are 5 brilliant ideas from Content Marketing World held in Cleveland last September. 1: eBook Series by Lee Odden.

Conference 171

Conference eBook Content Marketing Branding 171

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Picks from the trade pubs and vendor blogs Here are a few posts that stood out for me in pursuing the PR tech vendor blogs: a.

Internal 147

Internal International Tools Software 147

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging Corporate SEO 60

PR in High Definition

MAY 26, 2020

We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19. As an agency leader, I spend 5 x more time on Zoom and Skype virtually walking the talk to the team and to our clients. Walk the talk. I end my day with a strained throat! Teams comms.

Skype 48

Skype Mobile Interviews Tools 48

Shift Communications

OCTOBER 19, 2018

Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens. Originally published January 15, 2013; updated October 19, 2018. Here are just a few examples: General News newsletters: The Skimm, NextDraft. Tech Newsletters: Bloomberg Technology, ZDNet Tech Today. What do you do to get ahead of the news? Jordyn Danielson.

Transportation 68

Transportation Google Trends Tools 68

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Here’s how. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog. Both media and public relations are constantly evolving, and as mentioned in our 2013 post, their dynamic nature in the past has resulted in a blurred line between concepts. Casey Egan.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Stephen Waddington

SEPTEMBER 13, 2019

I found the debates between Dr Jon White and I in 2013 difficult but they pushed me to listen, learn and ultimately made me a better President. The candidates have exchanged views via CommsCamp , PRMoment , PRWeek , blogs and Twitter as follows. To date mental health initiatives have focused on sticking plaster solutions.

Transportation 60

Transportation Groups Twitter Training 60

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). However, I believe that the PR agencies should take this as an opportunity rather than a challenge. It’s time for the next big leap in the way PR agencies work in India. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Melissa Agnes

AUGUST 14, 2014

There were a lot of research papers on crisis communication for organizations and government agencies alike. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Melissa Agnes

APRIL 4, 2016

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. How can they successfully position their agency as the voice of trust, credibility and leadership throughout the management of a high-profile crisis?

Crisis 100

Crisis Crisis Management Video Conference 100

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. The Periodic PR Agency Plea, “Help Me Help You.”.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

Shift Communications

NOVEMBER 24, 2014

The first was our Top 50 Most Overused Words in Press Releases for 2013. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. If I dig into this particular chart, those spikes were caused by 4 big media hits. The second was a Super Bowl ad.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Communications Conversations

OCTOBER 24, 2019

Because I’m about to fill up an entire blog post–and then some–talking about just that! It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. Far too many people to list in a blog post–and I apologize for that.

Social Media 79

Social Media Media Groups Blogging 79

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Consider that as of last week: Taylor Swift had 46.5 million Twitter followers.

Social Media 82

Social Media Media YouTube Film 82

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. Two years ago, we found that Monday and Tuesday and early hours (7 to 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. Two years ago, we found that Monday and Tuesday and early hours (7 to 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. Two years ago, we found that Monday and Tuesday were the most popular days and early hours (7 to 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands.

Interviews 88

Interviews Instagram Video Creativity 88

Communications Conversations

DECEMBER 8, 2022

But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. And then, she made another big pivot and went agency side and really started diving into the world of social creative and influencers. Starting at the White House I’m sure was pretty darn interesting.

Marketing 60

Marketing Leadership Creativity Internal 60

ReimaginePR

APRIL 18, 2015

He took home $19 million in 2013. Blog PR Agency Advice income equality PR Advice values' Their people as a “competitive edge” and “treasured resource” top the list of the values that provide the “foundation for everything” that Wells Fargo does. Some struggle to make ends meet.

Company 120

Company Banking Employee Corporate 120

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands.

Interviews 60

Interviews Instagram Video Creativity 60

Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. Tuesday, Jan.

Measurement 86

Measurement Case Study Twitter Google 86

5W PR

AUGUST 27, 2018

By 2013, more passengers were flying Delta than any other airline. The post The Art of the Comeback: How These Companies Returned to Prominence appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Delta stumbled, filing for bankruptcy amid headlines of union issues and disgruntled customers.

Company 87

Company Airlines Print Government 87

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. And I’m so glad I did.

Blogging 133

Blogging Analytics Writing Meeting 133

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. This blog post explains how software can recognize images. Meltwater reviews “strategic alternatives”.

Technology 81

Technology Company Analytics Writing 81

The Stalwart Blog

JANUARY 28, 2016

I not only learned how to write op-ed pieces, blogs, and press releases, but I learned the importance of honesty and integrity when conducting business. Brianna Bruinsma , Stalwart summer 2013 intern. This is critical and has stuck with me to this day. . Current position — LEWIS PR, Account Executive . What I learned at Stalwart?

International 60

International Internal Retail Ethics 60

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one.

Branding 100

Branding Brand Community Wikipedia 100

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. These authors were blogging all the latest information. Truthfully.

Digg 104

Digg SEO System Reddit 104

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Here’s an example of my sharing one of SHIFT Communications’ posts about yesterday’s blog post: Attribution is important for finding Pages that shared content you liked.

Facebook 60

Facebook Advertising Advertising Technology 60

MaccaPR

FEBRUARY 11, 2016

Emceed by agency president Paul Maccabee and co-sponsored with the Minnesota chapter of the International Association of Business Communicators, our conversation focused on the power of brands to change the world. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign.

Branding 48

Branding Brand Marketing Film 48