MaccaPR

OCTOBER 3, 2016

In 2013, the Boston College Center for Corporate Citizenship and Ernst & Young LLP (EY) conducted a survey on corporate sustainability reports. Increase employee and consumer loyalty? Another survey by EY and Green Biz found that more than 30 percent of respondents saw increased employee loyalty as a result of issuing a report.

Corporate 71

Corporate Report Survey Government 71

PR Breakfast Club

JUNE 29, 2014

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. It is critical that employees feel that they belong to the organization, not in the sense of possession, but in the sense of belonging to a club or feeling valued. Creativity. Team Spirit.

Employee 48

Employee Skype Internal International 48

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. – Satisfied employees stay in their roles, and they work harder. Show me the money!

Leadership 71

Leadership Employee Reputation Hotels 71

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. Vastly funnier and more entertaining are these 2013 Delta video out takes. Southwest Airlines’ Employee-Generated Video.

Travel 89

Travel Airlines Hotels Marketing 89

Shift Communications

JANUARY 12, 2017

As a refresher, in our previous post, we shared that public relations describes a series of strategic actions taken in order to foster and maintain a relationship between a business and the people they want to do business with—their customers, employees, competitors, etc.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Waxing UnLyrical

MAY 23, 2019

Your nonprofit, your employees, the cause and the volunteers themselves! Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. This is the start of building a real community. Of course, you will be communicating on social media.

Communications 68

Communications Nonprofit Training Community 68

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” Image credit: Unsplash.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Externally to the credit union industry, communities being served, media and social media outlets. Refining Your Communications Strategy.

Reputation 60

Reputation Communications Financial Internal 60

The Hoffman Agency

MARCH 10, 2017

If you package it with the right storytelling foil, the community might be more receptive to it. Granted, the magic mix is not something that can be determined overnight, but experiment and see how certain content, even sometimes self-serving ones, can help unlock their community engagement potential. Expand beyond LinkedIn.

B2B 49

B2B Social Media Strategy Media 49

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” “We spent $500 billion in 2013. “It’s impossible to have a testing culture if employees feel they will be fired if they’re wrong.” Interactive content collects a very different kind of data. Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 52

Financial Conference Agency Resources 52

Karen Freberg

MAY 12, 2017

I have been a super fan and advocate for years (since 2013 when I first integrated Hootsuite Academy in my social media class). but most importantly, I get to continue to share my enthusiasm and support for a company, community, and product that rocks! You get to be part of an exclusive ambassador community. How cool!

Social Media 40

Social Media Education Media Community 40

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. Vocus raised a little more than $13 million over two rounds of venture capital funding according to Crunchbase. Content picks.

Technology 82

Technology Company Analytics Writing 82

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Source: Neilsen , 2013). And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”. Source: Edelman , 2018). Source: Accenture , 2018). Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Solo PR Pro

APRIL 26, 2016

Find a long-time collaborator – If your skills and goals align, there is always a possibility your intern could become a longer-term employee or subcontractor. Kellye and Jennifer celebrate the conclusion of Solo PR Summit in 2013. It’s hard to find good help, and an internship allows you both to test the waters on a trial basis.

Internal 40

Internal International Conference Energy 40

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Mark My Words

FEBRUARY 15, 2021

They are connected to the communities their artists speak to around the world. Players with little experience of how the business of their industry worked were asking Jay-Z for advice on contracts and investments so in 2013 he formalised it, launching Roc Nation Sports, mainly representing NFL stars.

Sports 60

Sports Government Agency Pitching 60

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers. Southwest Airlines employees celebrate passenger’s 104th birthday. 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Frederik Vincx

DECEMBER 11, 2015

Add to that the high turnover in communication teams. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. This workflow documentation can also be used as training material for new hires and as a quality checklist for all employees. Some of the signals?

How To 60

How To Software System Employee 60

Solo PR Pro

OCTOBER 6, 2015

The majority of respondents see income trending upward (year-to-year, 2013 to 2015). and Canada are satisfied or somewhat satisfied, and in a 2013 Gallup poll , only 30 percent of over 150,000 people surveyed admitted they honestly enjoy their job and their bosses. Additional Findings. Majority see income trending upward.

Survey 40

Survey Report Local Communications 40

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. That’s something I wish I had done (I started my first job the day after graduation).

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Community service. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Community service. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

David PR Group

JULY 13, 2016

Simmons works for Nielsen Holdings which purchased Harris Interactive in 2013.) For workplace environment, as another example, Harris asks if a company is a good place to work, has good employees and if the company rewards employees fairly. Do you lead a community organization? • Are you an opinion elite? Sign petitions?

Reputation 40

Reputation Measurement How To Survey 40

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. “I share to be part of a community. “I launched All Things IC consultancy in 2013 because readers kept asking if I could translate my free articles into work they could pay for. “I share to build communities and pay it forward.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 12, 2017

This prediction was first shared with Business 2 Community: The Future of Content Marketing: 40 Experts Share Their 2018 Predictions via Erica Abbott. December 2013: Focusing on a Few 2014 Content Marketing Predictions. Business 2 Community: The Future of Social Media: 32 Experts Share Their 2018 Predictions.

Marketing 127

Marketing Content Marketing Crisis Management Data 127

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 115

Social Media Marketing Media Creativity 115

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

Months later, reports surfaced that the hacker, a former Amazon Web Services employee, may have obtained sensitive data on other companies, so there may be more challenges to come, but for Capital One, the worst seems to be over. Barilla Pasta Comes Full Circle. Barilla Pasta Comes Full Circle. Which organizations fared worst in 2019?

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

Months later, reports surfaced that the hacker, a former Amazon Web Services employee, may have obtained sensitive data on other companies, so there may be more challenges to come, but for Capital One, the worst seems to be over. Barilla Pasta Comes Full Circle. Barilla Pasta Comes Full Circle. Which organizations fared worst in 2019?

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 196

Marketing Employee Content Marketing Media Training 196