Remove 2013 Remove Content Marketing Remove Storytelling
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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. Content Marketing' They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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116 Content Marketing Insights Worth Tattooing on Your Body

Cision

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Content is a filter that can qualify your audience better.” Want more content marketing insights from Ann Handley? “We spent $500 billion in 2013. ” Click to tweet!

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Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. It’s nothing short of the “cinemazation” of PR and marketing. Best Practices Featured Content Marketing video' Register now!

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

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The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Guinness is a brand who knows the power of emotional storytelling. With storytelling, you can achieve: 1. Who’s doing it right?

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Are we still over-relying on media relations?

Communications Conversations

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.