Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. They act as a common, corporate language. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 15, 2020

With the barriers to work from home falling and the realization across the board that productivity still happens in home offices, it’s going to be more common to see solo public relations and marketing professionals hired. Public relations won’t become any easier in 2021. Jo Detavernier | Detavernier Strategic Communication.

Marketing 172

Marketing Employee Content Marketing Training 172

David PR Group

JANUARY 21, 2016

But real-time communication is antithetical to the mega-corporate paradigm in which any message should reflect the consensus emerging from an extensive process. That might have worked back when public discourse was essentially a corporate monologue. DMS: The first step, and the most important one, is to develop a real-time mindset.

Television 40

Television Corporate Infographics Radio 40