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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104
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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. Customer support is available 24/7/365. .

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Why your managing partners need to be on social media

Lauri Pehar Borsh

It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. However, buy-in for this notion has been slow.

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Why your managing partners need to be on social media

Lauri Pehar Borsh

It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media. And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. However, buy-in for this notion has been slow.

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Vishal Padhye Named to PRWeek Dashboard Top 25 List for 2021

Critical Mention

Padhye was promoted to CTO in August of 2020 in recognition of his contributions to the Critical Mention platform since joining the team in 2013.

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

We left an AM radio station in Syracuse that had been the “Voice of the Orange” for over 50 years. Falk Endowed Professor of Sport Management at Syracuse University’s Falk College in July 2013. What were some of your most memorable Syracuse sports PR missteps and how did you overcome them? There was a public outcry.

Sports 60
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Relations with customers and prospects

PR Conversations

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.

Retail 40