2013 Creativity Media Relations Reputation 
ImPRessions - Crenshaw Communications
JUNE 12, 2018
Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts.
Cision
JUNE 15, 2017
Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? We also host our annual National ¡Bravo!
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PR Conversations
JUNE 28, 2020
He talks about going beyond the acronym POEM (paid, owned and earned media) to categorise media into five key segments: Paid, Promoted, Owned, Shared, and Earned. In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media.
Doctor Spin
DECEMBER 22, 2023
Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. Shep Gordon had a knack for “making parents angry.”
Waxing UnLyrical
JANUARY 24, 2013
Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. It’s important that you are as prepared as possible.
Cision
SEPTEMBER 30, 2015
In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. What do these mean for PR and media professionals? A study published in 2014 found that of the U.S.
ZudePR
MAY 31, 2015
My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Author of 27 Blogging from Paradise books.
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