2013 Creativity Media Relations Reputation 
Cision
SEPTEMBER 30, 2015
In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. What do these mean for PR and media professionals? A study published in 2014 found that of the U.S.
ImPRessions - Crenshaw Communications
JUNE 12, 2018
Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts.
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Cision
JUNE 15, 2017
Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? We also host our annual National ¡Bravo!
PR Conversations
JUNE 28, 2020
He talks about going beyond the acronym POEM (paid, owned and earned media) to categorise media into five key segments: Paid, Promoted, Owned, Shared, and Earned. In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media.
Sword and the Script
JANUARY 12, 2016
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.
Doctor Spin
DECEMBER 22, 2023
Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. Shep Gordon had a knack for “making parents angry.”
Sword and the Script
DECEMBER 11, 2018
8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.
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