Cision

DECEMBER 14, 2015

What this means for you is that the social media posts that you habitually publish communicate the viability of a particular channel. For example, if you have not posted since 2013, odds are that people will not feel assured about using information or engaging you on these platforms in a crisis.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Sword and the Script

JANUARY 12, 2016

More than half, or 51% of executive surveyed said the public relations or communications department is “is best suited to oversee an organization’s social media efforts.” . By virtue of its function, from crisis communication to promotion, PR is required (or ought to be) to work across silos.

Survey 60

Survey Social Media Corporate Media 60

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Adidas says congratulations…at the wrong time.

Crisis 68

Crisis Customer Service Video Financial 68

Mindful Marketing

JULY 15, 2015

Every brand must have a crisis communications plan. ” Every good PR team will have some kind of crisis communications in queue, and revisit it yearly to ensure it remains applicable and current in our constantly changing business and communications environment. You have to plan for the worst.”

Analytics 50

Analytics Measurement Crisis Communications Big Data 50