article thumbnail

Gearing Up For Social Slam 2013

Waxing UnLyrical

And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). Here’s how it’s billed: Social media in a crisis. Three globally-known experts examine the fundamentals of social media crisis management.

article thumbnail

Facebook Launches an Emergency “Check-In” Tool: Safety Check

Melissa Agnes

Crisis Management Resources Emergency Management' I think this tool is a great initiative. Here’s a video from Facebook that shows you exactly how Safety Check works: Introducing Safety Check from Facebook on Vimeo.

Facebook 242
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TCIP #049 – What Makes a Good Crisis Message with Karen Freberg and Kristin Saling

Melissa Agnes

What’s interesting (yet not surprising) is that the results of their study provide an academic research basis to support what crisis professionals in the field, such as myself, have been preaching and teaching to clients for years. Download a copy of Karen and Kristin’s Situational Q-Sort Study (2013). Subscribe via email.

Crisis 162
article thumbnail

A Look At Academic Research on Crisis Communication From #AEJMC14

Melissa Agnes

In other cases, crisis management case studies were incorporated but not to their full extent. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

article thumbnail

Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Reactive PR is no longer solely the purview of crisis management.

Brand 160
article thumbnail

What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. MANAGE YOUR PR CAMPAIGNS IN ONE PLACE #10 Plan for crisis management Have a big campaign coming up? Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104
article thumbnail

5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. Burson was the guiding force behind Johnson & Johnson’s historic handling of the Tylenol episode, setting the bar for crisis management for decades to come.

Corporate 178