Waxing UnLyrical

MARCH 13, 2013

And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). Here’s how it’s billed: Social media in a crisis. Three globally-known experts examine the fundamentals of social media crisis management.

Conference 105

Conference Social Media Crisis Crisis Management 105

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Whatever you call it, reactive PR response can we a winning tactical play.

Brand 160

Brand Branding Viral Crisis Management 160

Prowly

FEBRUARY 18, 2025

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. MANAGE YOUR PR CAMPAIGNS IN ONE PLACE #10 Plan for crisis management Have a big campaign coming up? Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

Cision

MARCH 1, 2016

What I want to do in this post is to look at some best practices around identifying and working through a PR crisis, relying on journal articles where possible to help substantiate points. Identifying a PR crisis. Of course digital media adds an unprecedented speed to a crisis that must be accounted for. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. The video ended up going viral on the internet and making it to all of the main news channels. Well, Dove thinks women do apparently.

Social Media 49

Social Media Airlines Media Viral 49