Cision

DECEMBER 14, 2015

In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. The purpose of this post is to talk about optimizing your social networks so that stakeholders can effectively pull messages from them in a crisis.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Leveraging real-time data during a crisis. million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Take Waze for example. With more than 18.5

Big Data 100

Big Data Data Publicity Analytics 100

Critical Mention

JUNE 29, 2018

Just a couple of months ago, a PR crisis came out of nowhere. Suddenly Tide found itself in the middle of an unexpected PR crisis that it didn’t cause. Takeaway: Not preparing a statement and robust PR strategy before responding to a crisis can lead to serious consequences. To eat or not to eat? Hint: Definitely do NOT eat).

Crisis 68

Crisis Customer Service Video Financial 68

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Here are a few ways to do this: 1.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Why do we need a blog? What is the ROI of social?

Marketing 87

Marketing Resources Technology International 87

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. By virtue of its function, from crisis communication to promotion, PR is required (or ought to be) to work across silos.

Survey 60

Survey Social Media Corporate Media 60

Rock the Status Quo

APRIL 23, 2015

You’ll also need access to and relationships with customer service to handle customer- and product-related issues within the community and, ideally, a bit of time invested in crisis prevention planning. The idea was brilliant – I learned of it in Mack Collier’s book, Think Like A Rock Star (2013).

Brand 100

Brand Branding Community Wikipedia 100