Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. Even during a crisis response work needs to be planned and scheduled.

Industry 153

Industry Publicity Agency Community 153

Cision

OCTOBER 12, 2015

” In a 2013 study, a group of data scientists found that positive online views perpetuated additional positive online views. Measurement and migration. Let’s take a look at both of those: Measurement. However, since this is a relatively easy measurement you might want to make sure that that is true for you.

Twitter 120

Twitter Measurement Reddit Google 120

Waxing UnLyrical

JANUARY 24, 2013

Leveraging real-time data during a crisis. million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. This data helped the government quickly handle the crisis, and is a great example of how real-time data interpretation can be used for a fast solution.

Big Data 100

Big Data Data Publicity Analytics 100

Sword and the Script

MARCH 31, 2020

All this got me to thinking about an old statistic out of Forrester Research that’s been kicking around content marketing since 2013: “Although it varies with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out for a salesperson.”

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. For example, suppose, in a high-stress workplace where excessively long hours are common (such as long-distance driving or certain high-tech companies), when individuals can use personal systems to measure the physical impact, does the employer have a legal or ethical responsibility to allow a person to rest?

Trends 120

Trends Mobile Web System 120

NewsWhip

OCTOBER 9, 2024

Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. In a volatile world, NewsWhip provides them with a quantified view of hundreds of reputation related topics and automatically spots any potential crisis they may face.

Viral 78

Viral Privacy Ethics Technology 78

Cision

JUNE 22, 2015

Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. On the one hand, U2 is extraordinarily popular. Conversely, their popularity is rooted to their past music. 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Brainstorm contingency and crisis management plans. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support. Why do we need a blog?

Marketing 87

Marketing Resources Technology Internal 87

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Maxim Behar

JANUARY 18, 2023

They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. Host : You mean the main inflation measure for this generation is their family? Host: Now let's talk about 2013, generally one of the good years that the world was in. In general, after the 2008 crisis.

Government 72

Government Education Course Ethics 72

Karen Freberg

DECEMBER 30, 2019

Hootsuite (2013 – Present). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. Got a chance to present in Aspen for one of my very first paid speaking gigs after I graduated from Tennessee. Honored to still be a #HootAmb. General Motors (2015).

Social Media 56

Social Media Conference Travel Internal 56

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Get professional help.

How To 60

How To Software System Employee 60

PRSay

DECEMBER 19, 2018

“Bad apologies make news of their own and can impose measurable costs on companies,” wrote Paul Oestreicher, Ph.D., Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. Self-improvement.

Trends 112

Trends Crisis Corporate Course 112

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For a PR blog like ours, it might be a new wrinkle in the ongoing conversation about the dearth of women in PR agency management , or a sudden brand crisis like the bad press Uber has received of late. We’ve done this, too; in fact some of our most popular posts are inspired by a breaking news situation or industry issue.

Blogging 136

Blogging Writing Engineering Analytics 136

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Big Data 50

Cision

MAY 2, 2016

To make this easier, Facebook also has some strategic partnerships with different vendors (most notably WordPress and Drupal) to make publishing and measuring Instant Articles easier. “If publishers should be having an “ existential crisis ” over Facebook Instant articles, Apple News could be even more life-threatening.”

Mobile 120

Mobile LinkedIn Facebook Google 120

Bianchi Biz Blog

FEBRUARY 7, 2022

Biden’s Build Back Better Act included several measures to support EVs — including a controversial expansion of the EV tax credit — but the package, as is, remains stalled in the Senate. From that point on, the AN editorial team was flung into full-blown crisis reporting mode, often covering breaking news at all hours of the day.

Automotive 90

Automotive Meeting Report Policies 90

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Landis PR

MARCH 7, 2022

Biden’s Build Back Better Act included several measures to support EVs — including a controversial expansion of the EV tax credit — but the package, as is, remains stalled in the Senate. From that point on, the AN editorial team was flung into full-blown crisis reporting mode, often covering breaking news at all hours of the day.

Automotive 52

Automotive Meeting Policies Media 52

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? So perception is everything. “How? .

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 12, 2017

9) Crisis management grows exponentially. The market for crisis management PR services will continue to grow exponentially, particularly in the area of crisis preparedness/planning/training.”. Jonathan Bernstein | Bernstein Crisis Management, Inc. Sales is driven and measured by one metric, closed business – revenue.

Marketing 128

Marketing Content Marketing Crisis Management Data 128

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. December 2013: Focusing on a Few 2014 Content Marketing Predictions. Marketing predictions. Time to focus on blocking and tackling. Julia Angelen Joy | Z GroupPR.

Marketing 198

Marketing Employee Content Marketing Media Training 198

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E.

Reputation 130

Reputation Viral Employee Customer Service 130