ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. Some things never change. Edelman elevates marketing PR.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Consumer Course 245

Melissa Agnes

APRIL 4, 2016

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. And while this reality presents a major challenge, not being able to do this means continuing to lose control of the narrative of the crisis.

Crisis 100

Crisis Crisis Management Video Conference 100

Onclusive

MAY 18, 2017

PR is the most effective tool for reputation management. We all watch along uncomfortably when large companies handle crises poorly, which is exactly why crisis communications and reputation management are so important for companies of all sizes. I’ve experienced this long-tail effect of PR firsthand.

Advertising 150

Advertising Advertising LinkedIn Data 150

Waxing UnLyrical

JANUARY 24, 2013

Leveraging real-time data during a crisis. million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. This data helped the government quickly handle the crisis, and is a great example of how real-time data interpretation can be used for a fast solution.

Big Data 100

Big Data Data Publicity Analytics 100

Stephen Waddington

SEPTEMBER 29, 2021

But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. Whether that will contribute to the reputation or sales for your organisation is another thing entirely. Even during a crisis response work needs to be planned and scheduled.

Industry 153

Industry Publicity Agency Community 153

NewsWhip

OCTOBER 9, 2024

Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. In a volatile world, NewsWhip provides them with a quantified view of hundreds of reputation related topics and automatically spots any potential crisis they may face.

Viral 78

Viral Privacy Ethics Technology 78

Waxing UnLyrical

JUNE 25, 2014

Social is an important job, and not one that should be left to an intern – especially in a time of crisis. ” When HMV fired 60 staff members in January 2013, a staff member hijacked their official account to send a series of devastating tweets. *Don’t Don’t be too big to apologize. Engage with your critics.

Social Media 91

Social Media Media Viral Tools 91

Sword and the Script

JANUARY 12, 2016

The tip of the scale appears to come at the expense of marketing (28%) and customers service (9%) both of which lost votes when compared to a similar survey conducted in 2013. Corporate reputation has long been the responsibility of communications departments. Why is PR Well-Suited for Social Media? Social media is publishing.

Survey 60

Survey Social Media Corporate Media 60

PR in High Definition

OCTOBER 19, 2017

British Gas came into trouble in 2013 when it scheduled a feedback Twitter Q&A on the same day as it increasedg y bills by 10%, predictably steering the conversation one-way. A crisis will need to be dealt with quickly, but also on a case-by-case basis.

How To 69

How To Crisis Groups Facebook 69

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. Hootsuite (2013 – Present). Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. Honored to still be a #HootAmb. General Motors (2015).

Social Media 56

Social Media Conference Travel International 56

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Adidas could have seen the hate speech writing on the wall way back in 2013 when they first partnered with the rapper after his split with Nike. Adidas shouldn’t have signed West in 2013.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Prepare in advance for crisis. Governments and stock exchanges are even requiring CSR reporting.

Media Relations 120

Media Relations Trends Media Corporate 120

PRSay

DECEMBER 19, 2018

Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. It was a crisis moment turned brilliant marketing move; AdAge reported that Crock-Pot’s sales increased by $300,892 in the month following the episode’s airing.

Trends 112

Trends Crisis Corporate Course 112

ZudePR

MAY 31, 2015

That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” They still need me to do it well, better and to reduce the risk of mistakes.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

SEPTEMBER 14, 2015

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile.

Branding 48

Branding Brand Crisis Social Media 48

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. But what about the successes? Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

Sword and the Script

DECEMBER 15, 2020

This is in part because they compete for budget, but also because marketing is seen as more proactive because its mission is to drive growth, while comms is (inaccurately) considered more reactive or defensive due to its link to crisis and reputation management. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 198

Marketing Employee Content Marketing Media Training 198

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. But what about the successes? Those are harder to assess.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. which inadvertently recalls imagery of the 2013 Boston Marathon bombing. This is as simple as using a poor choice of words by the brand.

Social Media 49

Social Media Airlines Media Viral 49

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. I haven’t seen much from PRSA on Team Trump’s disregard for the ethical guidelines that have buoyed the PR profession’s reputation all these years.

Journalism 28

Journalism Guidelines Government Training 28